Friday, 9 October 2015

Trade Cards - part 4

Mrs Winslow's Soothing Syrup
Victorian trade cards became an early form of collectible advertising, particularly in the United States. Popularised after the Civil war by businesses, they offer a colourful and diverse look at popular culture and society in the late 1800s.

The advent of lithography in the 1870s made it possible to mass-produce them in colour, leading to a golden age from 1876 to the early 1900s, when halftone printed newspaper and magazine advertisements became more economical.

Trade cards typically had a picture on one side and an advertisement on the other.

This is part 4 of a 6-part series on Trade Cards. For other examples see part 1 - 3 also.


John English & Co. (Needles)

John Hancock, Boston, MA (Life Insurance)

Kennedy & Hills, Pittsfield, MA (die-cut)

Kennedy & Hills, Pittsfield, MA (die-cut)

King's Self Raising Flour

Knapp's Root Beer (die-cut)

Knickerbocker Jewelry Co. New York

L. Audierne, Gray, France (Clothing)

Lautz Bros. & Co. Soaps

Lautz Bros. & Co. Soaps

Libby, Mc.Neill & Libby, Chicago, IL 

Liebig Company's Fleisch-Extract

Liebig Company's Fleisch-Extract

Liebig Company's Fleisch-Extract

Lion Coffee (die-cut) front


Lion Coffee (die-cut) back

LOAG the Printer, Philadelphia

Ludwig Piano (die-cut)

Ludwig Piano (die-cut)

Madonna Cotton

Magnetized Food Co. 1882 (die-cut)

Marshall & Ball (Clothiers)

Martin Wilson Fruits, Nuts, & Co., New Brunswick, NJ

McCullough Soap Co. (Magnetic Soap) die-cut (front)

McCullough Soap Co. (Magnetic Soap) die-cut (back)

Mercerie, Soieries, Rubans (die-cut)

Merrick Thread Co.  (die-cut)

Metropolitan Life Insurance Co., New York

Meunier_Frères Chocolate series (die-cut) fronts

Meunier_Frères Chocolate series (die-cut) backs

Milton Rogers & Sons, Omaha, Nebraska (Toy Savings Bank)  front

Milton Rogers & Sons, Omaha, Nebraska (Toy Savings Bank) back

Milwaukee Harvester Company, Wisconsin front

Milwaukee Harvester Company, Wisconsin back


Mrs. J. A. Wheeler, Milford, NH (die-cut)

Murray & Lanman Florida Water 1881

Murray & Lanman Florida Water 1883

Muzzy Starch Co., Elkhart, Indiana

N. A. Root & Co., Milwaukee, Wisconsin

N. Y. Condensed Milk Co. 1887

N.K. Mansfield, Springfield, MA

National Line Steamships

National Line Steamships

New Home Sewing Machine Co.

New York One Price Clothing Co., Westfield, MA

Niagara Corn Starch

Niagara Gloss Starch

Niagara Starch

Nichols' Elixir, Peruvian Bark & Protoxide of Iron

Nicoll The Tailor, New Haven, CT

Nouveautés aux Deux Passages, Lyon, France

Oeufs et Nids. La Fauvette

R.A. Wooldridge & Co., Baltimore, MD 

Palmer Lilac Sweets (die-cut)

Palmer May Bloom (die-cut)

Palmer Violet Bloom (die-cut)

Parks & Tate, Schenectady, NY


Parks & Tate, Schenectady, NY

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