Monday, 11 September 2017

Leonetto Cappiello - part 2

1902c Self-Portrait

Leonetto Cappiello (1875 – 1942) was an Italian/French poster artist and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterised by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.

For more information on Cappiello, and for earlier works. see part 1 also.

This is part 2 of a 6-part post on the works of Leonetto Cappiello:



1906 La Revue Illustrée
lithograph 164 x 114 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1906 Martell Cognac, France
lithograph 162 x 122 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1906 Ofelia Perfumeria "La Giralda" Sevilla
lithograph 162 x 122 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1906 Zeste Citronnelle au Jus de Citron
lithograph 162 x 122 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1906c Maurin Quina, Le Puy, France
lithograph 159 x 114 cm
by Imprimerie P. Vercasson & Cie., Paris

1907 Angelus Liqueur
lithograph 162 x 122 cm
by Imprimerie P. Vercasson & Cie., Paris

1907 Automoto
lithograph 200 x 129 cm
by Imprimerie P. Vercasson & Cie., Paris

1907 Cognac Pellison
lithograph by Imprimerie P. Vercasson & Cie., Paris

1907 E. & A. Mele & Ci.
lithograph by Officine G. Ricordi & C., Milan

1907 Esperantine Liqueur Digestive
lithograph 140 x 100 cm
by Imprimerie P. Vercasson & Cie., Paris

1907 Fêtes du Congrès International des Étudiants
lithograph 163 x 122 cm
by Imprimerie P. Vercasson & Cie., Paris

1907 Shampoing du Dr. Roja
lithograph 162 x 122 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1907 Source Fontfort Extra Gazeuse
lithograph 163 x 122 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1908 A los Mandarines Cafés y Tés
lithograph 140 x 99 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1908 Cognac Albert Robin
lithograph 161 x 111 cm
by Imprimerie P. Vercasson & Cie., Paris

1909 Fenet Branca
lithograph 200 130cm
by Imprimerie P. Vercasson & Cie., Paris

1909 Le Thermogène
lithograph 160 x 120 cm
by Dehon & Cie., Valenciennes, Paris

1909c Cacao Suchard
lithograph

1910 Aigua de Vilajuïga ( Spanish mineral water )
lithograph by Imprimerie P. Vercasson & Cie., Paris

1910 Asti Cinzano
lithograph 138 x 98 cm
by Lit. del Cinzano, Torino, E.V.

1910 Isolabella
lithograph by Imprimerie P. Vercasson & Cie., Paris

1910 Le Charm Fatal
lithograph 120 x 80 cm
by Imprimerie P. Vercasson & Cie., Paris

1910 Toiles Fraudet
lithograph by Imprimerie P. Vercasson & Cie., Paris

1910 Uricure
lithograph by Imprimerie P. Vercasson & Cie., Paris

1910c Absinthe Gempp Pernod Lunel
lithograph 192 x 137 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1910c Vodka Relsky
lithograph by Imprimerie P. Vercasson & Cie., Paris

1911 Abadie, Paris
lithograph 195 x 127 cm
by Imprimerie P. Vercasson & Cie., Paris

1911 Agua de los Carmelitas Boyer
lithograph 110 x 75 cm
by Imprimerie P. Vercasson & Cie., Paris

1911 Asti Robba
lithograph

1911 Bénédictine
lithograph 49 x 30 cm
by P. Vercasson Imprimerie de la Bénédictine

1911 Bouillon KUB Exiger le K
lithograph 159 x 100 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1911 C. Beriot. Lille
lithograph 160 x 113 cm
by Imprimerie P. Vercasson & Cie., Paris

1911 Carnaval Vinho do Porto
lithograph 162 x 121 cm
by Imprimerie P. Vercasson & Cie., Paris

1911 Cigares Quo Vadis
lithograph by Imprimerie P. Vercasson & Cie., Paris

1911 Cognac Gautier Frères
lithograph 162 x 122 cm by Imprimerie P. Vercasson & Cie., Paris

1911 Conserves de l'Heureux Convive
lithograph 162 x 121 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1911 Craçao Galland de Vienne Isère
lithograph 161 x 121 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1911 Exiget le Chocolat Poulain-Orange
lithograph 103 x 79 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1911 Fenet Branca
colour lithograph 110 x 150 cm
by Imprimerie P. Vercasson & Cie., Paris

1911 Florio S.O.M.
lithograph 200 x 130 cm
by Imprimerie P. Vercasson & Cie., Paris

1911 Je ne Fume que Le Nil
lithograph

1911 Le Bec Renversé Mars
 lithograph 160 x 118 cm
by Imprimerie P. Vercasson & Cie., Paris

1911 Le Cacao Poulain
lithograph 105 x 80 cm
 by Imprimerie P. Vercasson & Cie., Paris

1911 Le Petit Marseillais
lithograph 200 x 130 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1911 Le Phare B.R.C.
lithograph 200 x 130 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1911 Longines
lithograph 160 x 120 cm
by Imprimerie P. Vercasson & Cie., Paris

1911 Oporto Lacrima-Christi
lithograph 200 x 125 cm
by Imprimerie P. Vercasson & Cie., Paris

1911 Persil
lithograph by Imprimerie P. Vercasson & Cie., Paris

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