Wednesday, 1 January 2020

John Hassall - part 7

Silhouette of John Hassall in 1928

John Hassall (1868 – 1948) was an English illustrator, known for his advertisements and poster designs.

Hassall was born in Walmer, Kent, and was educated in Worthing, at Newton Abbot College, and at Neuenheim College, Heidelberg. After twice failing entry to The Royal Military Academy Sandhurst, he emigrated to Manitoba in Canada in 1888 to begin farming with his brother Owen. He returned to London two years later when he had drawings accepted by the Graphic. At the suggestion of Dudley Hardy (along with Cecil Aldin, a lifelong friend), he studied art in Antwerp and Paris. During this time he was influenced by the famous poster artist Alphonse Mucha.

Arguably John Hassall's most famous creation was "The Jolly Fisherman" in 1908, which is regarded as one of the most famous holiday advertisements of all time. His 1910 design for the Kodak Girl, in her iconic striped blue and white dress, became a feature of Kodak's advertising to the 1970s. Hassall's design was continually updated to reflect changing fashions and trends and was longer lasting and of greater international significance than his Jolly Fisherman.


For more information on John Hassall, and for earlier works see part 1. For earlier works see parts 1 - 6 also. 

This is part 7 of an 11-part series on the works of John Hassall:


1906 The Vacuum Cleaner "Help!"
poster for the British Vacuum Cleaning Company Ltd.

1906 The Waste of It.
The Sketch. June 17 1906

1906 To Obey is Better than Sacrifice!
The Sketch. January 24 1906

1906 Wilful Misunderstanding.
The Sketch. March 28 1906

c1906 Postcard "Foreign Affairs"
After the black & white drawing by John Hassall.
 published by Raphael Tuck & Sons
 chromolithograph 14 x 8.9 cm

c1906 Postcard "Our Lady's Page."
After the black & white drawing by John Hassall.
 published by Raphael Tuck & Sons
 chromolithograph 14 x 8.9 cm

c1906 Postcard "Personal Notes"
After the black & white drawing by John Hassall.
 published by Raphael Tuck & Sons
 chromolithograph 14 x 8.9 cm

c1906 Postcard "Scandal in High Life."
After the black & white drawing by John Hassall.
 published by Raphael Tuck & Sons
 chromolithograph 14 x 8.9 cm

1907 Drury Lane Pantomime "The Babes in the Wood."
photolithograph and chromolithography theatre
 poster 50.6 x 76 cm

1907 Drury Lane Pantomme "The Babes iin the Wood"
photolithograph and chromolithography theatre poster 76.3 x 51 cm

1907 Peter Pan lithographs. 
John Hassall’s Posters at the Duke of York’s Theatre.

In 1907 John Hassall created a series of posters depicting various scenes from Peter Pan, six of which were sold in the lobby at the Duke of York’s Theatre during its annual run of the play.

1907 Peter Pan "The Arrival of Peter Pan"
colour lithograph

1907 Peter Pan "The Arrival of Peter Pan"
colour lithograph

1907 Peter Pan "The Building of the House"
 colour lithograph

1907 Peter Pan "The Pillow Dance"
colour lithograph

1907 Peter Pan "The Pillow Dance" 
colour lithograph

1907 Peter Pan "The Approach of the Indians"
 colour lithograph

1907 Peter Pan "The Approach of the Indians"
 colour lithograph

1907 Peter Pan "The Defeat of the Pirates"
colour lithograph

1907 Peter Pan "The Defeat of the Pirates" 
colour lithograph

1907 Peter Pan "At the Tops of the Trees"
colour lithograph

1908 Skegness is SO Bracing:

1908 G.N.R. (Great northern Railway)
Skegness is SO Bracing
colour lithograph poster 207 x 134.5 cm

1908 L.N.E.R. (London and North Eastern Railway)
Skegness is SO Bracing

1908 Skegness is SO Bracing
colour lithograph poster

1920s-30s "Jolly Fisherman" car mascotsilver plated figure on a bakelite base

Statue of the Jolly Fisherman in Tower Gardens, Skegness

1907 Punch Library of Humour "Life in London"
 published by Carmelite House, London

1907c Through the Wood
published by Nelson & Son

1908 London Transport Poster
"No need to ask a p'liceman"
colour lithograph 69.3 x 50.5 cm

1908 Robinson Crusoe
children's hardback book 25.9 x 19.8 cm

1908 The Princess and the Dragon
illustrated by John Hassell and T. Butler-Stoney
 published by Duckworth and Co., London

1908 The Princess and the Dragon
illustrated by John Hassell and T. Butler-Stoney
 published by Duckworth and Co., London
"In the Wood"

1908 The Princess and the Dragon 
illustrated by John Hassell and T. Butler-Stoney
 published by Duckworth and Co., London
"The Catastrophe"

1909 Golf Practice
gouache, pen and ink 30 x 21 cm

1909 Mother Goose
 published by Blackie & sons Ltd., London:

1909 Mother Goose
front cover


1909 Mother Goose
 
The Old Woman of Glo'ster 
  pen and ink 15.9 x 8.2 cm

1909 Mother Goose
The Shepherd and the Sheep
pen and ink 8.9 x 17.1 cm

1909 Mother Goose
Tom Tom the Piper's Son
pen & ink 24.8 x 17.8 cm

1910 The Tin Soldier and The Flying Trunk
 published by Blackie & Son Ltd., London
 watercolour, gouache and ink

1910 The Tin Soldier and The Flying Trunk
ink and crayon

c1910-15 Madame Tussaud's. Relics of the French Revolution
colour lithograph poster 76 x 50.5 cm

c1910-30 Mirage
watercolour and gouache over pencil heightened with white on brown card 26.5 x 38 cm
© Victoria & Albert Museum, London

c1910c Morning
from "Morning, Noon and Night"

c1910c Noon 
from "Morning, Noon and Night"

c1910c Night 
from "Morning, Noon and Night"

c1910 Golfing print  "Bunkered."

c1910 Golfing print "A Lie"

c1910 Golfing print "Fore!"

c1910 Golfing print "Lost Ball"

1910s Bovril Chocolate advertisement

c1910s "Golfer" car mascot
brass 10.5 cm high

c1910s "Golfer" car mascot 
brass 10.5 cm high

1911 Take a Kodak with you
The Kodak Girl

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