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| 1902c Self-Portrait |
Leonetto Cappiello (1875 – 1942) was an Italian/French poster artist and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterised by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
For more information on Cappiello, and for earlier works. see part 1 also.
This is part 2 of a 6-part post on the works of Leonetto Cappiello:
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| 1906 La Revue Illustrée lithograph 164 x 114 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1906 Martell Cognac, France lithograph 162 x 122 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1906 Ofelia Perfumeria "La Giralda" Sevilla lithograph 162 x 122 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1906 Zeste Citronnelle au Jus de Citron lithograph 162 x 122 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1906c Maurin Quina, Le Puy, France lithograph 159 x 114 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1907 Angelus Liqueur lithograph 162 x 122 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1907 Automoto lithograph 200 x 129 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1907 Cognac Pellison lithograph by Imprimerie P. Vercasson & Cie., Paris |
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| 1907 E. & A. Mele & Ci. lithograph by Officine G. Ricordi & C., Milan |
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| 1907 Esperantine Liqueur Digestive lithograph 140 x 100 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1907 Fêtes du Congrès International des Étudiants lithograph 163 x 122 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1907 Shampoing du Dr. Roja lithograph 162 x 122 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1907 Source Fontfort Extra Gazeuse lithograph 163 x 122 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1908 A los Mandarines Cafés y Tés lithograph 140 x 99 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1908 Cognac Albert Robin lithograph 161 x 111 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1909 Fenet Branca lithograph 200 130cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1909 Le Thermogène lithograph 160 x 120 cm by Dehon & Cie., Valenciennes, Paris |
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| 1909c Cacao Suchard lithograph |
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| 1910 Aigua de Vilajuïga ( Spanish mineral water ) lithograph by Imprimerie P. Vercasson & Cie., Paris |
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| 1910 Asti Cinzano lithograph 138 x 98 cm by Lit. del Cinzano, Torino, E.V. |
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| 1910 Isolabella lithograph by Imprimerie P. Vercasson & Cie., Paris |
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| 1910 Le Charm Fatal lithograph 120 x 80 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1910 Toiles Fraudet lithograph by Imprimerie P. Vercasson & Cie., Paris |
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| 1910 Uricure lithograph by Imprimerie P. Vercasson & Cie., Paris |
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| 1910c Absinthe Gempp Pernod Lunel lithograph 192 x 137 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1910c Vodka Relsky lithograph by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Abadie, Paris lithograph 195 x 127 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Agua de los Carmelitas Boyer lithograph 110 x 75 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Asti Robba lithograph |
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| 1911 Bénédictine lithograph 49 x 30 cm by P. Vercasson Imprimerie de la Bénédictine |
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| 1911 Bouillon KUB Exiger le K lithograph 159 x 100 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1911 C. Beriot. Lille lithograph 160 x 113 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Carnaval Vinho do Porto lithograph 162 x 121 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Cigares Quo Vadis lithograph by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Cognac Gautier Frères lithograph 162 x 122 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Conserves de l'Heureux Convive lithograph 162 x 121 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1911 Craçao Galland de Vienne Isère lithograph 161 x 121 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1911 Exiget le Chocolat Poulain-Orange lithograph 103 x 79 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1911 Fenet Branca colour lithograph 110 x 150 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Florio S.O.M. lithograph 200 x 130 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Je ne Fume que Le Nil lithograph |
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| 1911 Le Bec Renversé Mars lithograph 160 x 118 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Le Cacao Poulain lithograph 105 x 80 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Le Petit Marseillais lithograph 200 x 130 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1911 Le Phare B.R.C. lithograph 200 x 130 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1911 Longines lithograph 160 x 120 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Oporto Lacrima-Christi lithograph 200 x 125 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Persil lithograph by Imprimerie P. Vercasson & Cie., Paris |
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