Leonetto Cappiello - part 3

Leonetto Cappiello (1875 – 1942) was an Italian/French poster artist and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterised by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.

For more information on Cappiello see part 1, and for earlier works see parts 1 - 2 also.

This is part 3 of a 6-part post on the works of Leonetto Cappiello:

1911 Petronio
lithograph 161 x 121 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1911 Pneu Vélo Lefort
lithograph 160 x 120 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1911 Porto-Quina Constantino
lithograph 200 x 130 cm
by Imprimerie P. Vercasson & Cie., Paris

1911 Verdol Dentifrice Vert Oxygéné
lithograph 162 x 121 cm
by Imprimerie P. Vercasson & Cie., Paris

1911 Vinhos do Porto de J.H. Andresen Succes, Porto
lithograph 140 x 99 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1911 Vittel Grande Source
lithograph 107 x 76 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1911 Vodka Relskys
lithograph 160 x 120 cm
by Imprimerie Vercasson E.T.I.O.P., Paris

1912 Alcool de Menthe
lithograph 160 x 120 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Bière du Fort-Carré
lithograph 201 x 131 cm
by Imprimerie P. Vercasson & Cie., Paris

1912 Birra Metzger, Torino
lithograph 141 x 102 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Bitter Campari
lithograph 140 x 102 cm
by Imprimerie P. Vercasson & Cie., Paris

1912 Bitter Cinzano, Torino
lithograph 107 x 71 cm

1912 Bougies a Pied Cannelé
lithograph 200 x 130 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Cigarettes JOB
lithograph 161 x 121 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Cocofruitine Beurre Végétal
lithograph 160 x 120 cm
by Imprimerie P. Vercasson & Cie., Paris

1912 Dehaynin Prix d'Été
lithograph
by Imprimerie P. Vercasson & Cie., Paris

1912 Eau de Récollets
lithograph 200 x 130 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Eau-de-Vie Dejean
 lithograph 140 x 99 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Je ne fume que Le Nil
lithograph 120 x 158 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Krema
lithograph 160 x 118 cm
by Imprimerie P. Vercasson & Cie., Paris

1912 Krondorf
lithograph 110 x 74 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 L'Eau Montmirail Purgatif
lithograph 138 x 98 cm

1912 La Boulonnaise
lithograph 200 x 130 cm
 by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Lampe O.R. Électrique
lithograph 200 x 130 cm
by Imprimerie P. Vercasson & Cie., Paris

1912 Maggi
 lithograph 160 x 120 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Marie Brizard & Roger Liquers
lithograph 158 x 120 cm
by Imprimerie P. Vercasson & Cie., Paris

1912 Mugnier Apéritif
lithograph 160 x 120 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Pâte Éclair en tubes pour fourmeaux
lithograph 160 x 120 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Pedro Domecq
lithograph 199 x 128 cm
 by Imprimerie P. Vercasson & Cie., Paris

1912 Pineral es el Gran Aperitivo
lithograph 161 x 121 cm
by Imprimerie P. Vercasson & Cie., Paris

1912 Plume "Ideal" Waterman
lithograph 99 x 77 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Pour la Cuisine -  Cocose
lithograph 160 x 120 cm
by Imprimerie P. Vercasson & Cie., Paris

1912 Vinho do Porto
lithograph 200 x 130
by Ateliers Ramos Pinto, Porto, Portugal

1912 Vittel Grande Source
lithograph 89 x 67 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912 Zenith
lithograph 141 x 101 cm
by Imprimerie P. Vercasson & Cie., Paris

1912 ZYM Vin
lithograph 160 x 120 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1912c Buvez Tous Evian-Cachat
 lithograph 160 x 120 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1913 Lyon International Exhibition
lithograph 232 x 148 cm
 by Imprimerie Publicitè Vercasson & Cie., Paris

1916 Agua de Vilajuiga
 lithograph
by Imprimerie P. Vercasson & Cie., Paris

1916 Cadet Rousselle ( proof before lettering being applied )
lithograph 140 x 100 cm
by Imprimerie P. Vercasson & Cie., Paris

1916 Le Trait-d'Union
lithograph 140 x 100 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1917 Le Petit Parisien Judex
 lithograph 126 x 196 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1918 Le Thermo-Bloc
lithograph 141 x 101 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1919 Cognac Boutelleau
lithograph 196 x 130 cm
by Imprimerie P. Vercasson & Cie., Paris

1920 Asti Cinzano
lithograph

1920 Automobiles SCAT
lithograph 140 x 101 cm
by Imprimerie P. Vercasson & Cie., Paris

1920 Banque Nationale de Crédit
lithograph 115 x 80 cm
by Devambez., Imprimerie, Paris

1920 Cachou Lajaunie
lithograph
by Devambez., Imprimerie, Paris

1920 Champagne Joseph Perrier
lithograph
by B. Servin, Imprimerie Editions, Toulouse

1920 L'Exhausteur Alimente
lithograph 200 x 140 cm
by Devambez., Imprimerie, Paris