It has been 59 years (at 2023) since the U.S. Surgeon General’s first reports detailing the health hazards of smoking. The tobacco industry had great reliance on advertising - the posters shown here begin in 1889 and end in the 1970s. In January 1964, newspapers across America ran stories under headlines such as Cigarettes Health Hazard, Panel Says (Buffalo Evening News) and Cigarettes Health Hazard (Lowell Sun).
Sensing the need to counter growing concern raised about the risks of smoking, tobacco companies actually increased their reliance on advertising during the mid-20th century. The peddling of tobacco products during this period often involved deliberately masking the hazards of smoking - indeed, the advertising frequently claimed or implied that smoking was healthy.
In 1962 the first Royal College of Physicians report: "Smoking and Health", was published. It received massive publicity. The main recommendations were: restriction of tobacco advertising; increased taxation on cigarettes; more restrictions on the sales of cigarettes to children, and smoking in public places; and more information on the tar/nicotine content of cigarettes. For the first time in a decade, cigarette sales fell. The Tobacco Advisory Committee (subsequently Council, and now known as the Tobacco Manufacturers’ Association) - which represents the interests of the tobacco industry - agreed to implement a code of advertising practice for cigarettes which was intended to take some of the glamour out of cigarette advertisements.
This is part 6 of an 8-part series on alcohol and tobacco posters:
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| 1932 Modiano Cigarettes by Aladár Richter (Hungary) |
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| 1929 cigarettes maryland, J. castos by unknown (Algeria) |
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| 1929 Sappho, Leningrad State Tobacco Trust by Alexander Zelensky (Russia) |
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| 1930 Cigarettes Belga by Lawrence Sterne Stevens (Belgium) |
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| 1930 Mirjam cigarettes original artwork for poster design by Vilmos Dernesch (Hungary) |
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| 1930 Wills 'Gold Flake' Satisfy by unknown (UK) |
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| c1930 Cigarettes Brunette, fines et délicieuses by unknown (Switzerland) |
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| c1930 Cigarettes Laurens, Genève by unknown (Switzerland) |
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| c1930 Opal Cigars by unknown (Germany) |
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| c1930 Pony Burger, Habana Extra Mild by unknown (Switzerland) |
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| c1930 Primerose cigarettes by Yann (France) |
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| c1930 Smoking, El Papel de Fumar by Ricardo Fabraga (Spain) |
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| c1930 Tufuma Cigarettes Orientales by Eugène Perrenoud (Switzerland) |
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| 1930s Ramses Rund und gut! by unknown (Germany) |
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| 1930s Salem Gold Jubilaums Mischung by unknown (Germany) |
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| 1930s Yuen Kiang cigarettes by unknown (China) |
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| 1931 Gitanes, Régie Française by Dransy (Jules Isnard) (Switerland) |
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| 1932 Cigarettes Naja Tabac d'Orient by Dransy (Jules Isnard) (France) |
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| 1932 Lucky Strike Cigarettes advertisement by Saul Tepper (USA) Note: A series on the works of Saul Tepper can be found in the index of this blog. |
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| 1931 Visitez le Pavillon des Tabacs by P. Bosse (France) |
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| 1932 Cornetto by Hugo Laubi (Switzerland) |
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| c1934 Cornetto by Hugo Laubi (Switzerland) |
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| 1938 Weber Menziken by Hugo Laubi (Switzerland) |
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| 1940 Capitol cigarettes by Hugo Laubi (Switzerland) |
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| 1941 Capitol cigarettes by Hugo Laubi (Switzerland) |
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| c1950 Cornetto tobacco by Hugo Laubi (Switzerland) |
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| c1932 Northstate Cigarettes by Création Publivox, Genève (Switzerland) |
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| 1933 Cigarettes Sato by unknown (Japan) |
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| 1933 Cigaretts Weekend Goût Anglais by Paul Colin (France) |
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| 1933 Modiano Cigaretts by Franz Lenhart (Italy) |
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| 1934 Cigarettes Celtiques by Leon Dupin (France) |
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| 1934 Cigarettes Swissair en pur tabac d'Orient by agence Trio SA |
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| 1935 Indiana Stumpen by Johannes Handschin (Switzerland) |
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| c1935 Abadie, Cigaretové dutinky a papirky by Abel (Czechoslovakia) |
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| c1935 Grenzer Stumpen by Sper (Germany) |
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| c1935 Makedon Cigarettes Orientales by unknown (Switzerland) |
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| c1935 National 30 et 60, Le Nouveau Tabac à Fumer by Création Publivox, Genève (Switzerland) |
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| c1935 Turmac Bleu cigarettes by unknown (France) |
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| 1936 Opal cigars by unknown (Switzerland) |
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| 1937 Cigaretten Turkish by Noël Fontanet (Switzerland) |
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| 1937 Fumez Les Cigarettes Toutes Faites de la Régie Française by Dabo (France) |
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| 1938 Goûtez le Charm Cigarettes Reegie Française by Robert Falcucci (France) |
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| 1939 Toute la gamme Cigarettes by Robert Falcucci (France) |
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