R. H. Macy & Co, New York |
Victorian trade cards became an early form of collectible advertising, particularly in the United States. Popularised after the Civil war by businesses, they offer a colourful and diverse look at popular culture and society in the late 1800s.
The advent of lithography in the 1870s made it possible to mass-produce them in colour, leading to a golden age from 1876 to the early 1900s, when halftone printed newspaper and magazine advertisements became more economical.
Trade cards typically had a picture on one side and an advertisement on the other.
This is part 5 of a 6-part series on Trade Cards. For other examples see part 1 - 4 also.
People's Tea Co. |
Peter Hendersen & Co. Bouquet Collection of Roses |
Phenix Insurance ( die-cut ) front |
Phenix Insurance ( die-cut ) back |
Philip Conway, Jr., Practical Shirt Maker, Philadelphia |
Philip Conway, Jr., Practical Shirt Maker, Philadelphia |
Pillsbury's Flour |
Quaker Oats |
Quaker Oats |
Rex Brand, Omaha, Nebraska ( die-cut and folded ) outside front and back |
Rex Brand, Omaha, Nebraska ( die-cut and folded ) inside |
Rex Brand, Omaha, Nebraska ( die-cut ) |
Rice's Seeds |
Ricksecker's Dentaroma |
Rough on Rats |
Rumford Chemical Works, Providence, RI |
Russell, Morgan & Co. Label Manufacturers, Cincinnati |
Russell, Morgan & Co. Label Manufacturers, Cincinnati |
Russell, Morgan & Co. Label Manufacturers, Cincinnati |
Russell, Morgan & Co. Label Manufacturers, Cincinnati |
Russell, Morgan & Co. Label Manufacturers, Cincinnati |
Rutland Lining for Stoves |
S. L. George, Waterton, NY |
S. Packard & Co. |
Sanford's Camphor Ice |
Santa Claus Soap ( die-cut ) |
Sapolio ( die-cut ) |
Scott's Emulsion |
Scott's Emulsion |
Seeley Brothers Fine Varnishes and Enamel Oil Finish |
Seven Barks |
Sing Chong Company Inc. San Francisco |
Soapine |
Soapine |
Solar Tip Shoes |
Souder & Bright, Columbus, Ohio |
St, Jacobs Oil |
Standard Fire Insurance Company 1880 |
Standard Screw Fastened Shoes |
Standard Screw Fastened Shoes |
Stark Brothers, Milwaukee |
Sterling Stoves |
Stern & Sonneborn, Paterson, NJ |
Strong, Brooklyn, NY |
Sunshine Publishing Company ( Trade Cards ), Philadelphia, PA |
Syrup of Figs |
T. J. Lucas |
Tea Plant |
The Alden Fruit Vinegar |
The Domestic Sewing Machine Co. |
The Huntingdon Piano Company, Shelton, Connecticut ( die-cut ) front |
The Huntingdon Piano Company, Shelton, Connecticut ( die-cut ) back |
The Ithaca Organ |
The Singer MFG Co., NY |
The Singer MFG Co., NY |
The Sterling Company, Derby, Connecticut ( die-cut ) front |
The Sterling Company, Derby, Connecticut ( die-cut ) back |
The United Brand Shirts ( die-cut with moving part ) see below |
The United Brand Shirts ( die-cut with moving part ) |
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