Monday 8 January 2024

Alcohol & Tobacco Posters - part 1

A series on advertising posters for two “vices,” alcohol and tobacco. Advertising is now strictly regulated in the USA and UK for both products.

UK: There is no singular body to regulate the marketing of alcohol in the UK. Devolved governments have the ability to set requirements for alcohol labelling and non-broadcast advertising. Broadcast advertising is the responsibility of the UK Government. Advertising is overseen by the Advertising Standards Authority (ASA), and sponsorship of TV shows by Ofcom.

USA: Alcohol Advertising Laws. The First Amendment allows for a lot of freedom of speech in general and therefore limits how much the federal government can regulate advertising, even in regard to alcohol. In general, in general advertisements of alcoholic products must be truthful and without deception.

This is part 1 of an 8-part series on alcohol and tobacco posters (tobacco will follow on from the alcohol posts):

c1904 Bière du Cardinal, Fribourg
by H.A.

1906 Maurin Quina, Le Puy
by Leonetto Cappiello

Note: a series on the works of Leonetto Cappiello can be found in the index of this blog.

1907 Cognac Pellisson Père & Co. 
by Leonetto Cappiello

c1910 Amer Picon
by A. Bouchet (France)

c1910 Bitter des Diablerets, Apéritif Sain
by Frederic Rouge (Switzerland)

c1910 Cognac Jacquet
by C. Bouchet (France)

1920 Vermouth Martin
by Leonetto Cappiello

c1920 Salsepareille Morin
by unknown (Switzerland)

1921 Bitter Campari
by Leonetto Cappiello

1921 Cordial Campari Milano
by unknown

1922 Contratto champagne
by Leonetto Cappiello

1923 Liqueur Crux, Joseph Gautier & Fils, Cognac
by Achille Luciano (Lucien) Mauzan

1925 Anisetta Evangelisti Liquore da Dessert
by Carlo Biscaretti (Italy)

1925 Porto Ramos-Pinto
by René Vincent

1925 Sauvion's Brandy
by J. Stall

c1925 Champagne Joseph Perrier
by J. Stahl

1926 "Campari" l'aperitivo
by Marcello Nizzoli

1926 Campari, Cordial liquor
by Marcello Nizzoli

1926 Lui... Elle... toujours Dubonnet
(after Jean Carlu)

1927 Cognac Monnet
by Leonetto Cappiello

1928 Campari by
Fortunato Depero

1928c L'apéritif Amer Picon
by Sepo (Severo Pozzati)

1930 Félicité Nicolas
by Dransy (Jules Isnard)

1930 Kinagin vermouth au quina
 by unknown

1930 Savoia Vino Vermouth, J. Ch. Wicky
by unknown

c1930 Bockbier
by unknown

c1930 Campari
 by Fortunato Depero

c1930 Le Mandarin, préféré aux Amers et Bitters
by V. Bianchi

c1930 Le Stimulant, Apéritif au Vin et Quinquina
by Création Publivox, Genève

c1930 Le vrai noyau de Poissy, J. Duval
by R. Feullie

c1930 Morlant de la Marne, Champagne
by J. Stall

c1930 Pousset Spatenbräu, Münich
by Jean Carlu

c1930 Romano Cocktail Aperitif
(after Deram)

c1930 Vermouth blanc J.Ch. Wicky
by unknown

c1930 Vins Camp Romain
by L. Gadoud

1932 Dubonnet
by A.M. Cassandre

1932 Restauez-Vous au Wagon-Bar
by A.M. Cassandre

1934 Campari l'aperitivo
by Koller

1935 Champagne Vve. A. Devaux
by Ernst Deutsch Dryden

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