A series on advertising posters for two “vices,” alcohol and tobacco. Advertising is now strictly regulated in the USA and UK for both products.
UK: There is no singular body to regulate the marketing of alcohol in the UK. Devolved governments have the ability to set requirements for alcohol labelling and non-broadcast advertising. Broadcast advertising is the responsibility of the UK Government. Advertising is overseen by the Advertising Standards Authority (ASA), and sponsorship of TV shows by Ofcom.
USA: Alcohol Advertising Laws. The First Amendment allows for a lot of freedom of speech in general and therefore limits how much the federal government can regulate advertising, even in regard to alcohol. In general, in general advertisements of alcoholic products must be truthful and without deception.
This is part 1 of an 8-part series on alcohol and tobacco posters (tobacco will follow on from the alcohol posts):
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| c1904 Bière du Cardinal, Fribourg by H.A. |
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| 1906 Maurin Quina, Le Puy by Leonetto Cappiello Note: a series on the works of Leonetto Cappiello can be found in the index of this blog. |
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| 1907 Cognac Pellisson Père & Co. by Leonetto Cappiello |
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| c1910 Amer Picon by A. Bouchet (France) |
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| c1910 Bitter des Diablerets, Apéritif Sain by Frederic Rouge (Switzerland) |
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| c1910 Cognac Jacquet by C. Bouchet (France) |
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| 1920 Vermouth Martin by Leonetto Cappiello |
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| c1920 Salsepareille Morin by unknown (Switzerland) |
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| 1921 Bitter Campari by Leonetto Cappiello |
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| 1921 Cordial Campari Milano by unknown |
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| 1922 Contratto champagne by Leonetto Cappiello |
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| 1923 Liqueur Crux, Joseph Gautier & Fils, Cognac by Achille Luciano (Lucien) Mauzan |
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| 1925 Anisetta Evangelisti Liquore da Dessert by Carlo Biscaretti (Italy) |
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| 1925 Porto Ramos-Pinto by René Vincent |
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| 1925 Sauvion's Brandy by J. Stall |
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| c1925 Champagne Joseph Perrier by J. Stahl |
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| 1926 "Campari" l'aperitivo by Marcello Nizzoli |
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| 1926 Campari, Cordial liquor by Marcello Nizzoli |
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| 1926 Lui... Elle... toujours Dubonnet (after Jean Carlu) |
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| 1927 Cognac Monnet by Leonetto Cappiello |
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| 1928 Campari by Fortunato Depero |
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| 1928c L'apéritif Amer Picon by Sepo (Severo Pozzati) |
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| 1930 Félicité Nicolas by Dransy (Jules Isnard) |
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| 1930 Kinagin vermouth au quina by unknown |
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| 1930 Savoia Vino Vermouth, J. Ch. Wicky by unknown |
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| c1930 Bockbier by unknown |
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| c1930 Campari by Fortunato Depero |
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| c1930 Le Mandarin, préféré aux Amers et Bitters by V. Bianchi |
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| c1930 Le Stimulant, Apéritif au Vin et Quinquina by Création Publivox, Genève |
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| c1930 Le vrai noyau de Poissy, J. Duval by R. Feullie |
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| c1930 Morlant de la Marne, Champagne by J. Stall |
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| c1930 Pousset Spatenbräu, Münich by Jean Carlu |
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| c1930 Romano Cocktail Aperitif (after Deram) |
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| c1930 Vermouth blanc J.Ch. Wicky by unknown |
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| c1930 Vins Camp Romain by L. Gadoud |
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| 1932 Dubonnet by A.M. Cassandre |
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| 1932 Restauez-Vous au Wagon-Bar by A.M. Cassandre |
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| 1934 Campari l'aperitivo by Koller |
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| 1935 Champagne Vve. A. Devaux by Ernst Deutsch Dryden |
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