After studying graphic design at the University of Fine and Applied Arts in Berlin, spending time in Paris and undertaking practical work, Fritz Bühler (1909-1963) went straight into opening his own studio in 1933. From early on, he combined sensitive design work with a flair for effective advertising. These traits could also be seen in his poster and advertisement campaign for Reemtsma’s cigarette brand Stuyvesant in the 1950s and 60s. His Union Brikett (1943 and 1948) and Nivea (1948) posters, along with many other works, count among the classics of Swiss poster design.
This is part 1 of a 2-part post on the works of Fritz Bühler:
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| c1930 Limaquo Ball colour lithograph 128 x 90 cm |
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| 1932 Mittwoch Maskenball - Stadtcasino Basel colour lithograph 127 x 90 cm |
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| 1933 Elna sewing machines colour lithograph 128 x 90 cm |
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| 1934 Giodux (hats) colour lithograph 128 x 90 cm |
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| c1935 Café Kaiser colour lithograph 128 x 90 cm |
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| c1940 Priestman Coke colour lithograph 128 x 90 cm |
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| c1940 Basel colour lithograph 128 x 90 cm |
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| c1940s Sanforisiert / Kaller, Switzerland colour lithograph 130.8 x 93.9 cm |
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| 1943 Union (briquettes) colour lithograph 127 x 90 cm |
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| 1943 Union (briquettes) colour lithograph 127 x 90 cm |
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| c1945 Hüttinger, Vêtements de travail (work clothes) colour lithograph 128 x 90 cm |
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| 1945 Schwarzkopf Shampoo colour lithograph 127 x 90 cm |
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| 1945 Film Festival Congrès International Bâle colour lithograph 128 x 90 cm |
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| 1946 Tek toothbrushes colour lithograph 128 x 90 cm |
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| 1946 Mäss uffem Petersplatz (Mass in St. Peter's Square) colour lithograph 127 x 90 cm |
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| 1946 Film, Internationale Filmwoche, Basel 1946 colour lithograph 128 x 90 cm |
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| 1947 Roger & Gallet, Paris colour lithograph 127.5 x 90 cm |
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| 1947 Kolynos dental cream colour lithograph 128 x 90 cm |
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| 1947 Film-Internationale colour lithograph 127 x 90 cm |
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| 1948 Tete-Noire - rajeunit les cheveux (rejuvenates hair) colour lithograph 128 x 90 cm |
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| 1948 Tek toothbrushes colour lithograph 126 x 89 cm |
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| 1948 Nivea colour lithograph 126 x 89 cm |
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| 1948 Kolynos Toothpaste colour lithograph 128 x 90 cm |
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| 1949 Cheveux flous par Tête-Noire colour lithograph 126.5 x 90.75 cm |
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| 1949 Agis - Punsch - mit Vitamin colour lithograph 51 x 36 cm |
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