Herbert Leupin - part 1

Swiss poster and advertising designer Herbert Leupin was born in Beinwil am See. Leupin studied in Basel (1932-1935) and Paris (1936-1937) before opening his own graphic design studio in 1939. He quickly emerged as one of the most important poster artists in Switzerland winning many awards in the annual “Best Swiss Posters” competition. Leupin is famous for his fresh, original and humorous illustrative style. His poster creations for Coca-Cola, Swissair, Rolex, Eptinger, and Knie – to name a few of his clients – are famous around the world. Many of his posters have become highly collectible items. Leupin created several hundred posters in his lifetime and has received important awards in Switzerland, Germany and the United States. Since 1970, he worked mainly as a painter. He passed away in 1999.

This is part 1 of a 5-part series on the works of Herbert Leupin:

1930s Switzerland Ski Winter Sport
colour lithograph 45 x 32 cm

1938 Bell charcuterie
colour lithograph 128 x 90 cm

1940 Captain American Cigarettes
colour lithograph 128 x 90 cm

1940 Chumm mit i d'Winterferie!
(Cheer up with the Winter Holidays)
colour lithograph 127 x 90 cm

1940s ...trink lieber Eptinger!
(...better dring Etinger!)
colour lithograph 125 x 105 cm

1941 Chemin de fer Montraux - Obeland Bernois (Railway)
colour lithograph101.5 x 63.5 cm

1941 Eptinger mineral water
colour lithograph 127.3 x 90 cm

1941 hamol ultra
colour lithograph 126.7 x 89.3 cm

1941 Mitin behandelt, mottenecht
(Mitin treated, mothproof)
colour lithograph 49.9 x 35.4 cm

1941 telephonieren
(make a phone call)
colour lithograph 128 x 90 cm

1942 Bi-Oro Ant-solaire
(sun cream)
colour lithograph 126.6 x 91.2 cm

1942 Ofen Lüdin Basel
(Room Heaters)
colour lithograph 127.8 x 90 cm

1942 PKZ (Winter wear)
colour lithograph 128.4 x 90.2 cm

1942 Steinfels Jä-Soo!
colour lithograph 128 x 90 cm

c1942 Braunwald Swiss ski resort
colour lithograph 127.2 x 89.8 cm

1943 Savon Steinfels
(Steinfels Soap)
colour lithograph 127 x 90 cm

1943 Savon Steinfels
(Steinfels Soap)
colour lithograph 127.3 x 90.2 cm

1943 Savon Steinfels
(Steinfels Soap)
colour lithograph 128 x 90 cm

1943 Savon Steinfels
(Steinfels Soap)
colour lithograph 127.5 x 90 cm

1943 Télédiffusion réception pure
(Television Broadcast pure reception)
colour lithograph 128 x 90 cm

1943 Turmac Bleu
(Turmac Blue)
colour lithograph 128 x 90 cm

1943 Zéphyr pour votre beauté
(Zéphyr for your beauty)
colour lithograph 128 x 91 cm

1943 Schweitzer Mustermesse Basel
(Swiss Sample Fair)
colour lithograph 128 x 90 cm

c1943 Tissot Wassrdicht
(Tissot Waterproof)
colour lithograph 125 x 89 cm

1944 Jedem sein Oster-Geschenk vom Globus
(Everyone has their own Easter gift from Globus)
colour lithograph 128 x 90 cm

1944 Moutarde Helvétia
 (Swiss Mustard)
colour lithograph 128 x 90 cm

1944 Photographiere in den Ferien mit Agfa
(Take photos during the holidays with Agfa)
colour lithograph 127.7 x 90 cm

1944 ROCO Conserve
colour lithograph 127.6 x 90 cm

1944 Suchard chocolate
colour lithograph 127.5 x 91.5 cm

1944 Photogrpahiere in den Ferien mit Agfa
(Take vacation pictures with Agfa)
 colour lithograph 50.3 x 35.5 cm

1945 Economisé gràce aux timbres d'escpmpt
(Saved thanks to discount stamps)
colour lithograph 128 x 90 cm

1945 Panteen das erste Vitamin-Haawasser
(Panteen the first vitamin hair wash)
colour lithograph 128 x 90 cm

1945 Panteen das erste Vitamin-Haawasser
(Panteen the first vitamin hair wash)
colour lithograph 127 x 90 cm

1946 Binaca ...abends und morgens
 (Binaca evenings and mornings)
 colour lithograph 128 x 93 cm