Monday 9 October 2023

Italian Posters - part 7

A comprehensive look at Italian poster design, from vintage to modern posters (1895 - 1971) designed by numerous designers and artists. I have included individual biographies of the artists, where found.

This is part 7 of an 11 part series on Italian Poster Design:


c1910-25 Tacchi Pirelli
by Alberto Bianchi

1920 Tacchi Pirelli
by Silvio Bagni

1920 Tacchi Pirelli
by Silvio Bagni

1921-22 Tacchi Pirelli
artist unknown

1924-30 Cicuito di Milano
by Romano di Massa

1925 Viareggio
artist unknown

1925-30 Tivoli, Villa d'Este
artist unknown


Giuseppe Magagnoli (MAGA) (1878-1933) founded the Maga company in Bologna in 1920. This would rapidly become the biggest pre-war Italian advertising agency. He worked closely with artists such as Mario and Severo Pozzati (Sepo), Achille Mauzan and Marcello Nizzoli. All posters credited "Maga."


1922 Vermouth Cora, Torino

1924 Panizza Chiffa "Italia"

c1925 G. Loreti

c1925 La Vallée d' Aosta (Italie)

1926 Pastiglie Leone, Torino

1926 Simdural Sil A.G.

1927 Motosacoche

c1928 Cordial Campari, Milano

1929 6. Internationale Automobile - und Fahrrad Ausstellung.

1929 6eme Salon International de l'Automobile et du Cycle, Genève

c1930 Lloyd Triestino m/s Victoria

1930 Il Giorno dell 'alla 

1930 Sardegna 

c1930 Americano Bianco 

n.d. Zoo Roma


Mario Bazzi (1891-1954):

1923 John Hopps & Sons
by Mario Bazzi

1925 SITI Apparecchi Radiofonici
by Mario Bazzi

1927 Birra OEA
by Mario Bazzi

1931 Corsa di Autodromo di Monza
by Mario Bazzi

Ente Autonomo
by Mario Bazzi

Fiat 1400
by Mario Bazzi


Marcello Nizzoli (1887-1969)  was an Italian artist, architect, industrial and graphic designer. He was the chief designer for Olivetti or many years and was responsible notably for the iconic Lettera 22 portable typewriters in 1950.



1925 FN (Fabrique Nationale) motorcycles
by Marcello Nizzoli

1926 Simdural Sim A.G.
by Marcello Nizzoli

1927 Bergamo
by Marcello Nizzoli

1927 Campari l'aperitivo
by Marcello Nizzoli

1927 Cordial Campari liquor
by Marcello Nizzoli  

1927 Aujourd' Hui un Coup de Peigne Demain
de Beaux Cheveux Ondulés
by Marcello Nizzoli

1927 Riza Pastillen
by Marcello Nizzoli

1928 Agrigento
by Marcello Nizzoli 

1929 6me Salon International de L'Automobile et du Cycle, Genève
by Marcello Nizzoli 

1930 autostrada Bergamo Milan
by Marcello Nizzoli

1930 Bitter le Coq
by Marcello Nizzoli 

1930 MotoSacoche
by Marcello Nizzoli 

c1930 MotoSacoche
by Marcello Nizzoli 

c1930 Venice Lido
by Marcello Nizzoli 

1947 Milano
by Marcello Nizzoli 

1950 Lexicon, hispano olivetti
by Marcello Nizzoli

1959 olivetti 82 Diaspron
by Marcello Nizzoli


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