It has been 59 years (at 2023) since the U.S. Surgeon General’s first reports detailing the health hazards of smoking. The tobacco industry had great reliance on advertising - the posters shown here begin in 1889 and end in the 1970s. In January 1964, newspapers across America ran stories under headlines such as Cigarettes Health Hazard, Panel Says (Buffalo Evening News) and Cigarettes Health Hazard (Lowell Sun).
Sensing the need to counter growing concern raised about the risks of smoking, tobacco companies actually increased their reliance on advertising during the mid-20th century. The peddling of tobacco products during this period often involved deliberately masking the hazards of smoking - indeed, the advertising frequently claimed or implied that smoking was healthy.
In 1962 the first Royal College of Physicians report: "Smoking and Health", was published. It received massive publicity. The main recommendations were: restriction of tobacco advertising; increased taxation on cigarettes; more restrictions on the sales of cigarettes to children, and smoking in public places; and more information on the tar/nicotine content of cigarettes. For the first time in a decade, cigarette sales fell. The Tobacco Advisory Committee (subsequently Council, and now known as the Tobacco Manufacturers’ Association) - which represents the interests of the tobacco industry - agreed to implement a code of advertising practice for cigarettes which was intended to take some of the glamour out of cigarette advertisements.
This is part 5 of an 8-part series on alcohol and tobacco posters:
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| 1922 Tabac 24 by Luigi Taddei (Switzerland) |
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| 1923 Gauloises by Donald Brun (Switzerland) |
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| 1924 Player's "Digger" tobacco by unknown (UK) |
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| 1925 150 Jahre Crüwell-Tabak by unknown (Germany) |
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| 1925 Helmar Turkish Cigarettes by unknown |
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| 1925 Modiano Cigarettes by Sándor Bortnyik (Hungary) |
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| 1925 Modiano Cigarettes by Sándor Bortnyik (Hungary) |
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| 1932 Modiano Cigarettes by Sándor Bortnyik © Museum of Fine Arts - Hungarian National Gallery |
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| c1925 Celtique Caporal Ordinaire by René Vincent (France) |
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| 1932 Balto cigarettes goût Américain by René Vincent (France) |
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| c1925 Cigarettes Laurens "Le Khédive" by unknown (Switzerland) |
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| c1925 Cigarettes Laurens by unknown (Switzerland) |
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| c1925 Modiano Cigarettes by Robert Berény (Italy) |
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| c1925 Modiano Cigarettes by Robert Berény (Italy) |
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| c1925 Wynen Navy Cut by Franzen Lenmann (Germany) |
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| 1926 Cigarettes Luxor by unknown (Belgium) |
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| 1926 Cigarettes Leo by O. de Rycker (Belgium) |
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| 1926 Colonial Maryland by Noël Fontanet (Switzerland) |
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| c1930 Gold Dollar by Noël Fontanet (Switzerland) |
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| 1926 Nicolas Soussa Frères Cigarettes Egyptiennes by Noël Fontanet (Switzerland) |
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| c1930 Job blanche by Noël Fontanet (Switzerland) |
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| c1930 Orient 8 cigarettes by Noël Fontanet (Switzerland) |
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| c1930 Tabac Buffalo by Noel Fontanet (Switzerland) |
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| 1932 Dibs cigarettes, Job by Noël Fontanet (Switzerland) |
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| 1934 Tabac pour la Pipe Dibs by Noël Fontanet (Switzerland) |
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| c1935 Atlantic, The Cigarette Lighter by Noël Fontanet (Switzerland) |
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| 1940 Civette Cigarettes & Tabacs by Noël Fontanet (Switzerland) |
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| 1952 Fanion filtre, Garde l'Arôme by Noël Fontanet (Switzerland) |
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| 1926 Golden Club Cigarettes by A.M. Cassandre (France) |
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| 1928 Marlboro Cigarettes by A.M. Cassandre (France) |
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| 1934 Celtique Caporal Ordinaire by A.M. Cassandre (France) |
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| 1935 Pacific Cigarettes by A.M. Cassandre (France) |
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| 1935 Tabac Kisroul, Vautier by A.M. Cassandre (France) |
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| 1935 Vautier Marocaine 20 Pièces 50 Cts by A.M. Cassandre (France) |
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| 1937 Sensation cigarettes by A. M. Cassandre (France) |
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| 1926 Son régal ! Bières Brasserie Lengrand by Phi |
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| 1927 Player's Navy Cut Tobacco and Cigarettes by unknown (UK) |
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| 1928 Cigarettes Régie Française by Severo "Sepo" Pozzati (France) |
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| 1932 Balto cigarettes goût Américain by Severo "Sepo" Pozzati (France) |
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| 1938 Anic cigarettes by Severo "Sepo" Pozzati (France) |
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| 1928 Modiano Cigarettes by Aladár Richter (Hungary) |
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| 1928 Modiano Extre cigarettes by Aladár Richter (Hungary) |
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| 1929 Modiano cigarette paper by Aladár Richter? (Hungary) |
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