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Au Joyeux Moulin Rouge
poster by Alfred Choubrac |
The Belle Époque (the Beautiful Period) in France is conventionally dated from the end of the Franco-Prussian War in 1871 to the the outbreak of World War I in 1914. It was a period characterised by optimism, regional peace and economic prosperity, and of technological, scientific, and cultural innovation. Whilst showing key works from the Belle Epoque, I am including works from the fall-out of the period almost up to World War II, so as to put these works in context.
Artists in the late 1800s found opportunities to present their work to the masses through advertising art that began to appear as billboards and posters, plastering the streets of Paris. “Affiche Artistique” was the term that the French used to describe a poster that contained artistic expression. The art was so impressive to the public, people began to collect the posters as soon as they went up, which is why they are so scarce today.
Artists such as Henri de Toulouse-Lautrec, Jules Chéret, Théophile-Alexandre Steinlen, and Alfred Choubrac, contributed to the creative body of work that became what some called “a free museum for the masses”. The craze for collecting these examples of modern art was even given the name, "affichomanie", meaning “artistic poster mania”. Collectors today pay hundreds, if not thousands for original prints of these rare posters.
This is part 2 of a 9-part series on art of the Belle Epoque. For more works in the series see part 1 also.
ALFRED CHOUBRAC
Alfred Choubrac ( 1853 - 1902) was a French painter, illustrator, draughtsman, and poster artist. His most famous poster is "Au Joyeux Moulin Rouge" ( above ). He contributed to the satirical weekly publication "Le Courrier français."
With his older brother Leon ( who signs his own work "Hope," Alfred has his artistic training with painters Charles Doerr and Isidore Pils. The Chobrac brothers were early visitors to the shows, by 1875 with the introduction of chromolithography, they were experimenting with the modern treatment of colours and typography.
They later created their own print workshop, one of the first graphic design agencies in Paris, creating their own artworks by lithography.
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1885c Folies Bergère, Armand Ary
poster by Alfred Choubrac |
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| Armand 'Ary |
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1890 Folies-Bergère, Ilka de Mynn
poster by Alfred Choubrac |
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1890 Le Fétiche, Musique de Victor
poster by Alfred Choubrac |
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1891 D. Victor et Darto Troupe
poster by Alfred Choubrac |
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1892 Folies-Bergère, Loïe Mystèrieuse (Loïe Fuller)
poster by Alfred Choubrac |
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| Loïe Fuller |
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1895 Exposition Russe, Champ de Mars
poster by Alfred Choubrac |
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1898 Où Sont-ils?
poster by Alfred Choubrac |
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Adèle Verly
poster by Alfred Choubrac |
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| Adèle Verly |
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Alacazar d'Eté en Voulez Vous des Z'Homards
poster by Alfred Choubrac |
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Alcazar d'Été, E. Foucère
poster by Alfred Choubrac |
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Alcazar d'Été, Revue
poster by Alfred Choubrac |
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Alcazar d'Hiver
poster by Alfred Choubrac |
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Folies-Bergère, Les Dante
poster by Alfred Choubrac |
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Ambassadeurs, Gavrochinette
poster by Alfred Choubrac |
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| Gavrochinette |
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Ambassadeurs, Le Jal
poster by Alfred Choubrac |
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Ambassadeurs, Les Cinq Demi-Vierges
poster by Alfred Choubrac |
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Ambassadeurs, Revue Blanche
poster by Alfred Choubrac |
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Anna Held
poster by Alfred Choubrac |
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| Anna Held |
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Ba-Ta-Clan, Les Proto Coleries
poster by Alfred Choubrac |
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Berthe Delaurianne
poster by Alfred Choubrac |
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Berty
poster by Alfred Choubrac |
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Boite à Musique, Théâtre d'Ombres
poster by Alfred Choubrac |
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Casino de Paris Abdj - Abdulla
poster by Alfred Choubrac |
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Casino de Paris, Les Amoureux de Venise
poster by Alfred Choubrac |
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Eldorado Revue, Paris Chansons
poster by Alfred Choubrac |
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F. Deferville
poster by Alfred Choubrac |
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Fin de Siecle
Journal cover by Alfred Choubrac |
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Folie, Danse Serpentine Par Mabell Stuart
poster by Alfred Choubrac |
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Folies Bergère, Les Sisters Barrison
poster by Alfred Choubrac |
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Folies Bergère, Les Sisters Barrison
poster by Alfred Choubrac |
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Folies Bergère, Les Sisters Barrison
poster by Alfred Choubrac |
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Folies Bergère, Les Sisters Barrison
poster by Alfred Choubrac |
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| Les Sisters Barrison |
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Folies-Bergère, La Tortajada (Consuelo Tamayo)
poster by Alfred Choubrac |
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Folies-Bergère, La Tortajada (Consuelo Tamayo)
poster by Alfred Choubrac |
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| La Tortajada (Consuelo Tamayo) |
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Folies-Bergère, La Troupe Birmane
poster by Alfred Choubrac |
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Irène Henry
poster by Alfred Choubrac |
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Mily Myer
poster by Alfred Choubrac |
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| Mily Meyer |
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Moulin Rouge, Ah! Chaleur Revue
poster by Atelier Choubrac |
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ohé! ohé! Le Théâtre des Folies Marigny
poster by Alfred Choubrac |
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Parisiana, Tananarive ça y Est
poster by Alfred Choubrac |
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Salle Wagram
poster by Alfred Choubrac |
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Théâtre du Chatelet, La Biche au Bois
poster by Alfred Choubrac |
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Théâtre Cluny, Le Papa de Francine
poster by Alfred Choubrac |
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Théâtre des Folies Dramatiques, Miss Robinson
poster by Alfred Choubrac |
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| Miss Robinson |
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Théatre de la Gaité, Le Pays de L'Or
poster by Alfred Choubrac |
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Théâtre de la Gaité, Le Voyage de Suzette
poster by Alfred Choubrac |
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Théâtre de la Renaissance, les Douze Femmes de Japhet
poster by Alfred Choubrac |
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