Friday, 15 September 2017

Leonetto Cappiello - part 4

Leonetto Cappiello (1875 – 1942) was an Italian/French poster artist and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterised by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.

For more information on Cappiello see part 1, and for earlier works see parts 1 - 3 also.

This is part 4 of a 6-part post on the works of Leonetto Cappiello:



1920 Le Jaeger - Compte Juste
lithograph 200 x 140 cm
by Devambez., Imprimerie, Paris

1920 Maraliment ( Seaweed soup )
lithograph
by Imprimerie Publicitè Vercasson & Cie., Paris

1920 Mistinguett
 lithograph 161 x 120 cm
by Devambez., Imprimerie, Paris

1920 Poudre de Luzy
lithograph 150 x 100 cm
by Devambez., Imprimerie, Paris

1920 Rozan Chocolate
lithograph 162 x 122 cm
by Devambez., Imprimerie, Paris

1920 SFER - 20 Radiola
lithograph 80 x 60 cm
by Devambez., Imprimerie, Paris

1920c Cinzano Vermouth, Torino
lithograph
by Imprimerie P. Vercasson & Cie., Paris

1920c Maurin Quina
lithograph

1920s Dionis Gran Spumante
lithograph

1920s Vermouth Bellardi, Torino
 lithograph

1921 "Un Fournier"
lithograph 160 x 120 cm
by Devambez., Imprimerie, Paris

1921 Aix-les-Bains
lithograph 180 x 120
by Devambez., Imprimerie, Paris

1921 Asti Cinzano
lithograph 202 x 131 cm
by Devambez., Imprimerie, Paris

1921 Bitter Campari
lithograph 203 x 139 cm
by Atelier d’Art Devambez, Paris

1921 Café Martin
lithograph 198 x 128 cm
 by Devambez., Imprimerie, Paris

1921 Cigarettes Matossian
lithograph 49 x 30 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1921 Cirage Crême Papillon Noir
lithograph 121 x 81 cm
by Devambez., Imprimerie, Paris

1921 Cordial Campari
lithograph

1921 Cordial Campari liquor
lithograph

1921 Fleurissez vos Fenêtres
 lithograph 200 x 129 cm
by Devambez., Imprimerie, Paris

1921 Gancia
lithograph

1921 Impermeabili Pirelli
lithograph

1921 La 15HP Bellanger
lithograph 220 x 140 cm
by Devambez., Imprimerie, Paris

1921 La France au Canada Train Exposition
lithograph 121 x 82 cm
by Devambez., Imprimerie, Paris

1921 Laveuse Mignon
 lithograph 160 x 120 cm
by Devambez., Imprimerie, Paris

1921 Pâtes Baroni
lithograph 161  119 cm
by Devambez., Imprimerie, Paris

1921 Poudre de Perles Fines
lithograph 160 x 120 cm
by Devambez., Imprimerie, Paris

1921 Pourpre Antique Perfume
lithograph 148 x 99 cm
by Devambez., Imprimerie, Paris

1921 Rodde's Cognac Brandy
lithograph 160 x 120 cm
by Devambez., Imprimerie, Paris

1921 Theatre Daunou - Jane Renouardt
lithograph
by Devambez., Imprimerie, Paris

1921 Théâtre National de l'Opéra Grand Bal Masque
 lithograph 121 x 81 cm
by Devambez., Imprimerie, Paris

1921 Vini Spumant Gancia
lithograph

1921 XVIme Exposition Internationale se l'Automobile, du Cycle, des Sports
lithograph 160 x 120 cm
by Devambez., Imprimerie, Paris

1922 Berliet
lithograph 120 x 80 cm
by Atelier d’Art Devambez, Paris

1922 Champagne Castellane Epernay
lithograph

1922 Contratto
lithograph

1922 Dentifrices Bénédictins de Soulac
lithograph 160 x 120 cm
by Atelier d’Art Devambez, Paris

1922 Eau de Cologne A. Seguin
 lithograph 160 x 119 cm
by Atelier d’Art Devambez, Paris

1922 Exposition Coloniale, Marseille 1922
lithograph 120 x 75 cm
by Atelier d’Art Devambez, Paris

1922 "Gancia" Gran Spumante - Extra Dry
lithograph

1922 La "Victoria Arduino" per Caffé Espresso
lithograph

1922 Parapluie-Revel
lithograph 219 x 139 cm
by Atelier d’Art Devambez, Paris

1922 Rapildol
lithograph 152 x 102 cm
by Atelier d’Art Devambez, Paris

1922 Salon des Humoristes
lithograph 120 x 79 cm
by Atelier d’Art Devambez, Paris

1922 Veuve Amiot
lithograph 160 x 120 cm
by Atelier d’Art Devambez, Paris

1923 Cioccolato Venchi
lithograph

1923 Cirio
lithograph

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