If you open one of the numerous acid-free boxes of poster drafts by Donald Brun in the Swiss National Museum’s prints depot, you delve into a colourful world. One that is both colourful and richly populated! That’s because this graphic designer liked to bring the products in his advertising posters to life. For example, an advertisement for hoses does not simply show a lifeless tool; it demonstrates the useful, beneficial and obviously pleasing effect of the product for sale in a very tangible manner. The hose becomes the trunk of an elephant, which observes the pleasing effect out of the corner of its eye with an apparent smile.
A bar of Toblerone is also brought to life. The proud posture of the chocolate motivated the graphic designer to turn it into a star – a kind of singing sensation with a chocolate microphone, which was bound to please the client. Though there are two ways of reading this image – it might also be that the Toblerone with silver wavy hair is not singing but about to snack on another Toblerone bar. You are what you eat, you might think, but that will send us down the path of discussing chocolate cannibalism, and we are not going to go there.
This Basel designer did not just promote products of everyday use or consumption – the chemical industry was also a major client. He designed numerous exhibition stands for companies in the chemical industry at the Basel Sample Fair, and he also created the Pavilion for Chemistry at Expo 58 in Brussels. This is also evident in Brun’s poster work. Although a huge variety of products are advertised here, the drafts and posters clearly show that this freelance graphic designer enjoyed placing the advertised product in the limelight, generally with very few words and plenty of wit and colour instead.
From 1927 to 1930, Donald Brun completed a three-year apprenticeship as an advertising Illustrator under Ernst Keiser, who was a calligraphy teacher back then on the professional graphic design course at the General Vocational School in Basel. This job title of advertising illustrator also describes Brun’s technical approach very well. Rarely did he work with the medium of photography; he almost always designed his posters graphically. This was a philosophy that he also passed on during his many years as a specialist teacher (1946-74) at the Vocational School in Basel. He demanded from his students that the drafts were designed using pencil, ink and brush on paper.
Scissors and glue are also among the tools often used by Brun. He often designed his poster drafts as collages. For example, he used a box of cigars to represent the body of the famous Gauloises rooster. He also used this technique with other birds, such as the beautifully stylish Merrent bird advertising clothing for men and women. Even though clothing fashions change and the techniques used by graphic designers today are different, Donald Brun’s posters still make so many people smile with their rich colours and humour.
This is part 1 of a 4-part series on the works of Donald Brun:
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| 1928 Bader colour lithograph |
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| c1936 So suggestiv colour lithograph 127 x 89.5 cm |
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| 1940s Gevaert Film colour lithograph 128 x 90 cm |
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| 1940s Persil colour lithograph 128 x 90 cm |
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| CO-OP Kaffee preiswert und gut (CO-OP coffee is cheap and good) colour lithograph 90 x 64 cm |
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| 1944 Das Schaufenster (The Shop Window) colour lithograph 127 x 89 cm |
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| 1944 Gevaert rollfilm colour lithograph 127 x 90 cm |
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| 1945 Contre-douleurs (Painkilers) colour lithograph 128 x 90 cm |
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| 1945 Helvetia, Take one home for your folks colour lithograph 128 x 90 cm |
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| 1945 Le No. 11 renseigne (No. 11 provides information) colour lithograph 128 x 90 cm |
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| 1945 Rheinbrücke Bâle pour tous vos achats (Rheinbrücke Bâle for all your purchases) colour lithograph 127 x 90 cm |
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| 1946 Bata colour lithograph 126 x 90 cm |
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| 1946 Bata colour lithograph 126 x 90 cm |
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| 1946 Elna (sewing machines) colour lithograph 128 x 90 cm |
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| 1946 Frauenstimmrecht Nein (Women's Suffrage, No) colour lithograph 127.5 x 90 cm |
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| 1946 Gevaert Film colour lithograph 127 x 90 cm |
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| 1946 Helvetia, Take one home for your folks! 127 x 77.5 cm |
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| 1946 Okarbol XEX Wintersoritzung (Winter preparation) colour lithograph 126 x 89.5 cm |
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| 1946 Roger & Galle, Paris colour lithograph 127 x 90 cm |
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| c1946 besser waschen mit Persil (better wash with Persil) colour lithograph 50.3 x 90 cm |
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| c1946 Les Matelas Robusta (Robust Mattresses) colour lithograph 126 x 90 cm |
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| 1947 Aronal Vitamin-Zahnpasta colour lithograph on linen 127 x 90 cm |
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| 1947 Articoli economici (Cheap items) colour lithograph 90 x 50.3 cm |
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| 1947 Gevaert Film colour lithograph 127 x 90 cm |
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| 1947 Persil washing powder colour lithograph 128 x 90 cm |
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| 1947 Schuhhaus Althaus & Cie (Shoe Shop Althaus & Cie) colour lithograph 128 x 90 cm |
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| 1947 Tobler - Chocolat colour lithograph 128 x 90 cm |
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| 1947 Vasenol Kinderpuder (Vasenol children's powder) colour lithograph 100 x 69.5 cm |
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| 1948 Dalang Eierteigwaren (Dalang Egg Noodles) colour lithograph 50.3 x 35.4 cm |
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| 1948 Gevaert Roll-Film colour lithograph 126 x 90.5 cm |
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| 1948 Persil washing powder colour lithograph 128 x 90 cm |
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| 1948 Schaffhauser Wolle (Wool) colour lithograph 125.3 x 88.8 cm |
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| 1948 Téléphonez! colour lithograph 128 x 90 cm |
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| 1949 Davos (Swiss ski resort) colour lithograph 101 x 64 cm |
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| 1949 Dispos Comme un Oiseau! (Ready Like a Bird - painkillers) colour lithograph on linen 127 x 91 cm |
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| 1949 Liebig, Cubes de Bouillon colour lithograph 128 x 90 cm |
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| 1949 Parisiennes Maryland cigarettes colour lithograph 128 x 90 cm |
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| n.d. Original draft artwork for a hose advertisement (details not given) Swiss National Museum, Zürich |
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| n.d. Original draft artwork for a Toblerone advertisement (details not given) Swiss National Museum, Zürich |
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