Friday 8 January 2021

Fortune magazine -part 2

Fortune is an American multinational business magazine headquartered in New York City. The publication was founded by Henry Luce in 1929. The magazine competes with Forbes and Bloomberg Businessweek in the national business magazine category and distinguishes itself with long, in-depth feature articles.

The magazine regularly publishes ranked lists, including the Fortune 500, a ranking of companies by revenue that it has published annually since 1955. The magazine is also known for its annual Fortune Investor’s Guide. 

At a time when business publications were little more than numbers and statistics printed in black and white, Fortune was an oversized 11”×14" using creamy heavy paper, and art on a cover printed by a special process. Fortune was also noted for its photography, featuring the work of Margaret Bourke-White, Ansel Adams, and others.

During the Great Depression, the magazine developed a reputation for its social conscience. From its launch in 1930 to 1978, Fortune was published monthly. In January 1978, it began publishing biweekly. In October 2009, citing declining advertising revenue and circulation, Fortune began publishing every three weeks. As of 2018, Fortune is published 14 times a year.

For earlier Fortune covers, see part 1 also.

This is part 2 of 6-part series on Fortune magazine:

1934 June, cover by Pierre Brissaud

Pierre Brissaud (1885 - 1964) was born in Paris and trained at the Ecole des Beaux-Arts and Atelier Fernand Cormon in Paris. Brissaud is known for his pochoir (stencil) prints for the fashion magazine Gazette du Bon Ton published by Lucien Vogel, Paris. Many of his illustrations are realistic leisure scenes of the well-to-do. They illustrate the designs of Paris fashion houses such as Jeanne Lanvin, Chéruit, Worth, and Doucet. Brissaud's illustrations appeared in Vogue after it bought Bon Ton in 1925, as well as House & Garden and Fortune.

1934 July, cover by Antonio Petruccelli

1934 August, cover by Ernest Hamlin Baker

1934 September, cover by Thomas Wood

Thomas R. Wood (1887 - 1940) was born in Philadelphia, Pennsylvania. He was a staff artist with the Disney Publicity Art Department from 1932 to 1940. Between 1934 and 1940, he created promotional text comics based on Disney cartoons for the women's magazine Good Housekeeping. He was also a cover illustrator for Mickey Mouse magazine. In 1934 he became a regular illustrator for the women's monthly magazine Good Housekeeping.

1934 October, cover by Antonio Petruccelli

1934 November

1934 December, cover by Antonio Petruccelli

1935 January

1935 February, cover by Antonio Petruccelli

1935 March, cover by Roger Duvoisin

1935 April, cover by John O'Hara Cosgrave II

John O'Hara Cosgrave II (1908-1968) Born in San Francisco, Cosgrave was an illustrator, painter, graphic artist, writer, engraver, and cartoonist. There is a long list of exhibitions from Paris, France to all over America, awards he has won, a selection of books he has illustrated, and the note that he did illustrations and covers for the magazines Life, Fortune, and Yachting.

1935 May

1935 June, cover by Ernest Hamlin Baker

1935 July, cover by Roger Duvoisin

1935 August, cover by Henry Stahlhut

1935 September, cover by Antonio Petruccelli

1935 October, cover by Ernest Hamlin Baker

1935 November, cover by Antonio Petruccelli

1935 December, cover by Antonio Petruccelli

1936 January, cover by Norman Reeves

1936 February cover by John A. Cook

John Alfred Cook (1870 - 1936) born in Massachusetts. 

(No other information found)

1936 March, cover by John O'Hara Cosgrave II

1936 April, cover by A.J. Grodin

1936 May, cover by John A. Cook

1936 June, cover by Antonio Petruccelli

1936 July, cover by Antonio Petruccelli

1936 August, cover by A.J. Grodin

1936 September, cover by Antonio Petruccelli

1936 October, cover by Ernest K. Krunglivcus

1936 November, cover by Ernest Hamlin Baker

1936 December, cover by Erik Nitsche

Erik Nitsche (1908 - 1998) born in Lausanne, Switzerland. He studied at the Collège Classique of Lausanne and theKunstgewerbeshule in Munich. Nitsche was a pioneer in the design of books, annual reports, and other printed material that relied on meticulous attention to the details of page composition, the elegance of simple type presentation, and the juxtaposition of elements on a page. His hallmarks were impeccably clear design, brilliant colours, smart typography, and an adherence to particular geometric foundations. In New York he worked for major magazines including Life, Vanty Fair, and Harper’s Bazaar as well as Fortune.

1937 January, cover by Antonio Petruccelli

1937 February, cover by Antonio Petruccelli

1937 March, cover by Cassandre

Cassandre (1901 -1968) Cassandre was the pseudonym of Adolphe Jean-Marie Mouron,  a French painter, commercial poster, and typeface designer. Born in Kharkiv, Ukraine, to French parents. As a young man, Cassandre moved to Paris where he studied at the Ecole des Beaux-Arts and at the Académie Julian. 

Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters.

1937 April, cover by Ernest Hamlin Baker

1937 May, cover by Antonio Petruccelli

1937 June, cover by Antonio Petruccelli

1937 July, cover by Joseph Binder

Joseph Binder (1898 - 1972) Born in Vienna, Austria. He was trained as a lithographer and attended the Vienna School of Arts and Crafts, where he won numerous poster competitions, including one for the American Red Cross, thus bringing his reductive modernist design sense stateside. Upon graduation in 1924 he began his own studio, and in 1927 helped found Design Austria, to promote his country’s design work, which is still in operation today.

Soon after Binder settled in New York City in 1934, he won a competition sponsored by the nascent Museum of Modern Art, and continued his winning streak with posters for other American organisations, including the National Defence and the United Nations. In addition to his poster work he illustrated and designed magazine covers for Graphis and Fortune.

1937 August, cover by Ralph Frederick

1937 September, cover by Antonio Petruccelli

1937 October, cover by Paolo Garretto

1937 November, cover by Maurice Freed

Maurice Freed (1911 - 1981) was a native of Pottsville, PA, and a graduate of the Philadelphia College of Art. He lived and painted in Philadelphia during most of his life.  At the age of nineteen, he won a scholarship to the Cape School of Art in Provincetown where he studied with Henry Hensche, Morris Davidson, and Albert Alcalay. At twenty-two, he travelled to Paris to paint and then in 1934, at the age of twenty‑three, his talents were recognised when he was invited to Chicago to become Art Director of Esquire magazine. Fred was also a contributor to New Yorker, Holiday, Stage, Saturday Evening Post, and Fortune magazines. He returned to France to paint from 1960 until his death in 1981.

1937 December, cover by Joseph Binder

1938 January, cover by Antonio Petruccelli

1938 February, cover by Alan Atkins

1938 March

1938 April, cover by John O'Hara Cosgrave

1938 May, cover by Joseph Binder

1938 June, cover by Hans Barschel

Hans Joachim Barschel (1912-1998) was born in Germany, studied at the Municipal Art School, Berlin, and then graduate studies in design, painting, printmaking, and photography at the Academy of Fine and Applied Arts, Berlin-Charlottenburg. He emigrated to the United States in 1937 and lived in Rochester, NY.

1938 July, cover by Arthur Radebaugh

Arthur Radebaugh (1906–1974) was a futurist, illustrator, airbrush artist, and industrial designer. He produced a significant body of work for automotive industry advertisements. He was noted for his artistic experimentation with fluorescent  paint under black light, an interest that stemmed from his design work for the U.S. Army. From 1958 to 1963 he produced the syndicated Sunday comes strip the Closer Than We Think! for the Chicago Tribune-new York News Syndicate.

1938 August, cover by Paolo Garretto

1938 September, cover by Tom Benrimo

Thomas Benrimo (1887 - 1958) Despite suffering from tuberculosis, Benrimo recovered and became a successful stage designer and commercial artist in New York. He painted seriously whenever he could, but only a few of the Cubist paintings of this early period survive. Benrimo taught at Pratt Institute and was one of the first in this country to introduce the teaching methods developed at the German Bauhaus School of design. During his life, Benrimo's work was shown at the Art Institute of Chicago, Toledo Museum of Art, Carnegie Institute of Pittsburgh, San Francisco Palace of the Legion of Honour, Whitney Museum of American Art, Musée National d'Art Moderne in Paris, Guggenheim Museum in New York, San Francisco Museum of Art, and the Museum of Modern Art in New York.

1938 October, cover by Miguel Covarrubias

Miguel Covarrubias (1904 - 1957) was a Mexican painter, caricaturist, illustrator, ethnologist and art historian. In 1923, at the age of 19, he moved to New York City armed with a grant from the Mexican government. New York Times critic/photographer Carl Van Vechten ntroduced him to New York's literary and cultural elite. Covarrubias was drawing for several top magazines, eventually becoming one of Vanity Fair magazine's premier caricaturists.

1938 November, cover by Joseph Binder