Monday, 25 November 2024

Herbert Leupin - part 2


Swiss poster and advertising designer Herbert Leupin was born in Beinwil am See. Leupin studied in Basel (1932-1935) and Paris (1936-1937) before opening his own graphic design studio in 1939. He quickly emerged as one of the most important poster artists in Switzerland winning many awards in the annual “Best Swiss Posters” competition. Leupin is famous for his fresh, original and humorous illustrative style. His poster creations for Coca-Cola, Swissair, Rolex, Eptinger, and Knie – to name a few of his clients – are famous around the world. Many of his posters have become highly collectible items. Leupin created several hundred posters in his lifetime and has received important awards in Switzerland, Germany and the United States. Since 1970, he worked mainly as a painter. He passed away in 1999.

This is part 2 of a 5-part series on the works of Herbert Leupin:


1946 Davos Parsenn Swiss ski resort
colour lithograph 101.5 x 64.75 cm

1946 Swiss Industries Fair, May 1946
colour lithograph 102 x 64 cm

1946 Gridelwald ski resort
colour lithograph 101 x 64 cm

1947 Senglet Liqueurs fines
colour lithograph 128 x 90 cm

1947 Hermes typewriters
colour lithograph 127.5 x 90.2 cm

1947 Engrais Lonza (Lonza Fertiliser)
colour lithograph 128 x 90 cm

1947 Die Tat newspaper
colour lithograph 128 x 90 cm

1947 Albis Radio
colour lithograph 127.4 x 90.2 cm

1948 Maya soap, Frederic Steinfels Zurich
colour lithograph 128 x 90 cm

1948 Eptinger löscht
(Eptinger extinguishes)
colour lithograph 128 x 90 cm

1948 Bata (shoes) temps des caoutchoucs
(Bata rubber time)
colour lithograph 128 x 90 cm

1948 .... ma Floris li supera titti!
(..but Floris surpasses the all!) washing powder
colour lithograph 128 x 90 cm 

1949 Steinfels Seife (Soap)
colour lithograph 128 x 90 cm

1949 Ruff (meats)
colour lithograph 128 x 90 cm

1949 Pottresina Swiss Ski Resort
colour lithograph 102 x 65 cm

1949 Lonza-Dünger
(Lonza fertiliser)
colour lithograph 128 x 90 cm

1949 Furka-Oberalp, Switzerland
colour lithograph 102 x 64 cm

1949 Floris
colour lithograph127.75 x 90.75 cm

1949 Eptinger mineral water
colourr lithograph 128 x 90 cm

1949 Ditzler Confitures
(Jams)
colour lithograph 128 x 90 cm

1949 Die Weltwoche
(The World Week)
colour lithograph 128.2 x 88.9 cm

1949 Dalang Pâtes aux ouefs
(Egg pasta)
colour lithograph 128 x 90 cm

1950 Schweizer Mustermesse
(Swiss Sample Fair)
colour lithograph 128 x 90 cm

1950 Muttertag - Blumentag
(Mother's Day - Flower Day)
colour lithograph 128 x 90 cm

1950 Eptinger mineral water
colour lithograph 128 x 90 cm

c1950 Salem No.6 cigarettes
colour lithograph 168 x 119 cm

c1950 Salem N0. 6 Milder Virgin
colour lithograph 118.5 x 84 cm

c1950 Milder Virgin cigarettes
colour lithograph 118.5 x 84 cm

c1950 Kümmerly & Frey Cartes Géographiques
 (Kümmerly & Frey Geographic Maps)
colour lithograph 70 x 50 cm

c1950 Fewa ...die sanfte Wàsche
(... the gentle Wash)
colour lithograph 119 x 84 cm

c1950 Yenidze Cigaretten Milder Virgin
colour lithograph 128.3 x 93.5 cm

c1950 Yenidze Cigaretten
colour lithograph 119 x 83.5 cm

c1950 Schweiz Für Schone Autofahrten Die
(For nice car journeys)
colour lithograph 103 x 64 cm

c1950 Salem No.6 Milder Version
colour lithograph 119 x 83.5 cm