Friday, 29 November 2024

Herbert Leupin - part 4


Swiss poster and advertising designer Herbert Leupin was born in Beinwil am See. Leupin studied in Basel (1932-1935) and Paris (1936-1937) before opening his own graphic design studio in 1939. He quickly emerged as one of the most important poster artists in Switzerland winning many awards in the annual “Best Swiss Posters” competition. Leupin is famous for his fresh, original and humorous illustrative style. His poster creations for Coca-Cola, Swissair, Rolex, Eptinger, and Knie – to name a few of his clients – are famous around the world. Many of his posters have become highly collectible items. Leupin created several hundred posters in his lifetime and has received important awards in Switzerland, Germany and the United States. Since 1970, he worked mainly as a painter. He passed away in 1999.

This is part 4 of a 5-part series on the works of Herbert Leupin:


c1955 Raucher und eine Salem no.6
(Raucher and a Salem no.6)
colour lithograph 84 x 59.5 cm

c1955 Crème-Sport Tokalon
colour lithograph 127 x 91 cm

1955 Tribune de Lausanne
colour lithograph 128 x 90 cm

1955 Suze Apéritif á La Gentiane 
colour lithograph 127 x 90 cm

1955 Pril entspannt das Wasser
(Pril relaxes the water)
colour lithograph 118 x 85 cm

1955 Pril entspannt das Wasser
(Pril relaxes the water)
colour lithograph 84 x 60 cm

1955 Pril ...entspannt das Wasser
(Pril ...relaxes the water)
colour lithograph 84 x 59 cm

1956 Paper-Mate New Capri
colour lithograph 50.3 x 35.4 cm

1956 FORD
colour lithograph 128 x 90 cm

1956 Binaca (toothpaste)
 colour lithograph 127 x 91 cm

1956 Agfa camera film
colour lithograph 127.5 x 90 cm

1956 Swissair
colour lithograph 102 x 63.5 cm


1956 Renault Dauphine
colour lithograph 128 x 89.4 cm


1956 Renault Dauphine
colour lithograph 104.5 x 74 cm


1956 Pepita ...das Grapfruit Getränk
(Pepita...the Grapefruit drink)
colour lithograph 127.5 x 91.2 cm

1956 Paper-Mate pens
colour lithograph 128 x 90 cm


1956 Davos Parsenn, Switzerland
colour lithograph 102 x 64 cm

c1956 Yenidze Cigaretten, Glück muss der Mensch habencolour
(People have to be lucky)
colour lithograph 168 x 118 cm


c1957 Man and giant beer glass in a boat
colour lithograph 120 x 84 cm

1957 Renault Dauphine
colour lithograph 128 x 91 cm

1957 Pepita Grapefruit
colour lithograph 126.5 x 90 cm

1957 Pause, Trink (Drink) Coca-Cola
 colour lithograph 123 x 90 cm

1957 Eptinger mineral water
colour lithograph 127 x 90 cm

1957 Bundesgartenschau Köln 1957
colour lithograph 84 x 59 cm

c1958 Switzerland der echte Schweizerkäse
(Switzerland ... the real Swiss Cheese)
colour lithograph 70 x 50 cm

1958 Jopa ice cream
colour lithograph 119 x 84 cm

1958 Feuille D'Avis De Lausanne
(Lausanne Notice Sheet)
colour lithograph 127.8 x 93 cm
MoMA, New York

1958 Eptinger mineral water
colour lithograph 128 x 90 cm

c1959 Jopa Eiskrem
(Ice cream)
colour lithograph 199 x 118 cm

1959 Rolex
colour lithograph 127 x 91.5 cm

1959 Pepita
colour lithograph 125.4 x 89.2 cm

1959 Karneval in Köln
(Carnival in Cologne)
colour lithograph 42 x 29.5 cm

1959 Jopa ice cream
colour lithograph 168 x 119 cm

1959 Imprimeries Réunies
(Printers Reunited)
colour lithograph 77 x 52 cm

1959 Eptinger mineral water
colour lithograph 128 x 90 cm

c1960 Davos ski resort
colour lithograph 101 x 63 cm

1960 Pril entspannt das Wasser
(Pril relaxes the Water)
colour lithograph 168 x 119 cm




Wednesday, 27 November 2024

Herbert Leupin - part 3


Swiss poster and advertising designer Herbert Leupin was born in Beinwil am See. Leupin studied in Basel (1932-1935) and Paris (1936-1937) before opening his own graphic design studio in 1939. He quickly emerged as one of the most important poster artists in Switzerland winning many awards in the annual “Best Swiss Posters” competition. Leupin is famous for his fresh, original and humorous illustrative style. His poster creations for Coca-Cola, Swissair, Rolex, Eptinger, and Knie – to name a few of his clients – are famous around the world. Many of his posters have become highly collectible items. Leupin created several hundred posters in his lifetime and has received important awards in Switzerland, Germany and the United States. Since 1970, he worked mainly as a painter. He passed away in 1999.

This is part 3 of a 5-part series on the works of Herbert Leupin:


c1950 Yenidze Cigaretten, Salem No.6
colour lithograph 119 x 84 cm

c1950 Yenidze Cigaretten, Salem No.6
colour lithograph 118.5 x 84 cm

1950s Suchard La-Do-Ré
colour lithograph 128 x 90 cm

1950s Pepita
colour lithograph 128.2 x 88.9 cm

1950s Pause, drink Coca-Cola
colour lithograph 128 x 90 cm

1950s knee, Swiss National Circus
colour lithograph

1950s knee, Swiss National Circus
colour lithograph

1951 Pepita das best grapefruit getränk
 (Pepita, the best grapefruit drink)
colour lithograph (128 x 90 cm

1951 Eptinger mineral water
colour lithograph 128 x 90 cm

1951 Enkalon kousen lingerie stoffen
(lingerie, fabrics)
colour lithograph 106 x 79 cm

1951 Binaca toothpaste
colour lithograph 128 x 90 cm

1952 Geschenke vom Globus bereiten Freude
(Gifts from Globus bringing joy)
colour lithograph 128 x 90 cm


1952 Geh auf Bata. Du fährst gut!
(Go to Bata, You're driving well!)
colour lithograph 60 x 42 cm

1952 Argo Strümpfe
(Argo stockings)
colour lithograph 128 x 90 cm

1952 Eptinger Pepita mineral water
colour lithograph 127.4 x 89.5 cm

1952 Trix ... keine Mottenlöcher
(Trix...no moth holes)
colour lithograph 128 x 90 cm

1952 Vermouth Noblesse
colour lithograph 127 x 90 cm

1952 Suchard Milka (milk chocolate)
colour lithograph 127 x 90 cm

1952 Salem No.6 Milder Virgin
colour lithograph 168 x 119 cm

1952 Rolex, Watchword of the World
colour lithograph 122 x 90 cm

1952 Pril
reverse glass colour lithography 45 x 21 cm

1952 Pelikan ink
colour lithograph 118.5 x 83.5 cm

c1952 Rolex Watchword of the World
colour lithograph 127 x 95 cm

c1952 Noblesse Un Grand Vermouth
colour lithograph 128 x 90 cm

c1952 Bata shoes
colour lithograph 59 x 42 cm

1953 Lager (no text)
colour lithograph 127.5 x 90.5 cm

1953 Bühler, Hefti & Co. Basel
colour lithograph 128 x 90 cm

1953 Binaca toothpaste
colour lithograph 127.2 x 90.2 cm

c1953 Ford 50 Jahre uber 40 Millionen
(50 Years over 40 million)
colour lithograph 128.2 x 90.1 cm

1954 Rössli, Burger Söhne cigars, Zurich
colour lithograph 128.2 x 90.5 cm

1954 Pause, Drink Coca-Cola
colour lithograph 128 x 90 cm

1954 Old Mac cigarettes
colour lithograph 118.5 x 84 cm

1954 Fussball-Stadion St Jakob Basel
(St. Jacob Football Stadium, Basel)
colour lithograph 126 x 89 cm

1954 Eptinger mineral water
 colour lithograph 129 x 90 cm

c1954 Jopa Eiskrem
 (Jopa Ice Cream)
colour lithograph 118 x 84 cm

1955 Feuille d'Avis de Lausanne 
 (Lausanne Notice Sheet)
colour lithograph 127 x 90 cm

1955 Eptinger mineral water
colour lithograph 128.5 x 90.3 cm

1955 ...ma Floris li supera tutti
(...but Floris passes them all)
colour lithograph129.5 x 91.4 cm

1955 ...Darauf Einen Dujardin
(...Then a Dujardin)
colour lithograph 130 x 90 cm