Wednesday, 27 November 2024

Herbert Leupin - part 3


Swiss poster and advertising designer Herbert Leupin was born in Beinwil am See. Leupin studied in Basel (1932-1935) and Paris (1936-1937) before opening his own graphic design studio in 1939. He quickly emerged as one of the most important poster artists in Switzerland winning many awards in the annual “Best Swiss Posters” competition. Leupin is famous for his fresh, original and humorous illustrative style. His poster creations for Coca-Cola, Swissair, Rolex, Eptinger, and Knie – to name a few of his clients – are famous around the world. Many of his posters have become highly collectible items. Leupin created several hundred posters in his lifetime and has received important awards in Switzerland, Germany and the United States. Since 1970, he worked mainly as a painter. He passed away in 1999.

This is part 3 of a 5-part series on the works of Herbert Leupin:


c1950 Yenidze Cigaretten, Salem No.6
colour lithograph 119 x 84 cm

c1950 Yenidze Cigaretten, Salem No.6
colour lithograph 118.5 x 84 cm

1950s Suchard La-Do-Ré
colour lithograph 128 x 90 cm

1950s Pepita
colour lithograph 128.2 x 88.9 cm

1950s Pause, drink Coca-Cola
colour lithograph 128 x 90 cm

1950s knee, Swiss National Circus
colour lithograph

1950s knee, Swiss National Circus
colour lithograph

1951 Pepita das best grapefruit getränk
 (Pepita, the best grapefruit drink)
colour lithograph (128 x 90 cm

1951 Eptinger mineral water
colour lithograph 128 x 90 cm

1951 Enkalon kousen lingerie stoffen
(lingerie, fabrics)
colour lithograph 106 x 79 cm

1951 Binaca toothpaste
colour lithograph 128 x 90 cm

1952 Geschenke vom Globus bereiten Freude
(Gifts from Globus bringing joy)
colour lithograph 128 x 90 cm


1952 Geh auf Bata. Du fährst gut!
(Go to Bata, You're driving well!)
colour lithograph 60 x 42 cm

1952 Argo Strümpfe
(Argo stockings)
colour lithograph 128 x 90 cm

1952 Eptinger Pepita mineral water
colour lithograph 127.4 x 89.5 cm

1952 Trix ... keine Mottenlöcher
(Trix...no moth holes)
colour lithograph 128 x 90 cm

1952 Vermouth Noblesse
colour lithograph 127 x 90 cm

1952 Suchard Milka (milk chocolate)
colour lithograph 127 x 90 cm

1952 Salem No.6 Milder Virgin
colour lithograph 168 x 119 cm

1952 Rolex, Watchword of the World
colour lithograph 122 x 90 cm

1952 Pril
reverse glass colour lithography 45 x 21 cm

1952 Pelikan ink
colour lithograph 118.5 x 83.5 cm

c1952 Rolex Watchword of the World
colour lithograph 127 x 95 cm

c1952 Noblesse Un Grand Vermouth
colour lithograph 128 x 90 cm

c1952 Bata shoes
colour lithograph 59 x 42 cm

1953 Lager (no text)
colour lithograph 127.5 x 90.5 cm

1953 Bühler, Hefti & Co. Basel
colour lithograph 128 x 90 cm

1953 Binaca toothpaste
colour lithograph 127.2 x 90.2 cm

c1953 Ford 50 Jahre uber 40 Millionen
(50 Years over 40 million)
colour lithograph 128.2 x 90.1 cm

1954 Rössli, Burger Söhne cigars, Zurich
colour lithograph 128.2 x 90.5 cm

1954 Pause, Drink Coca-Cola
colour lithograph 128 x 90 cm

1954 Old Mac cigarettes
colour lithograph 118.5 x 84 cm

1954 Fussball-Stadion St Jakob Basel
(St. Jacob Football Stadium, Basel)
colour lithograph 126 x 89 cm

1954 Eptinger mineral water
 colour lithograph 129 x 90 cm

c1954 Jopa Eiskrem
 (Jopa Ice Cream)
colour lithograph 118 x 84 cm

1955 Feuille d'Avis de Lausanne 
 (Lausanne Notice Sheet)
colour lithograph 127 x 90 cm

1955 Eptinger mineral water
colour lithograph 128.5 x 90.3 cm

1955 ...ma Floris li supera tutti
(...but Floris passes them all)
colour lithograph129.5 x 91.4 cm

1955 ...Darauf Einen Dujardin
(...Then a Dujardin)
colour lithograph 130 x 90 cm


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