Wednesday, 20 September 2017

Leonetto Cappiello - part 6

Leonetto Cappiello (1875 – 1942) was an Italian/French poster artist and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterised by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.

For more information on Cappiello see part 1, and for earlier works see parts 1 - 5 also.

This is part 6 of a 6-part post on the works of Leonetto Cappiello:



1930 Vermouth Martini
lithograph

1931 Bouillon KUB
lithograph 131 x 201 cm
by Devambez., Imprimerie, Paris

1931 "Ca-bloc"
lithograph 119 x 80 cm
by Devambez., Imprimerie, Paris

1931 Equipneu
lithograph 202 x 132 cm
by Devambez., Imprimerie, Paris

1931 Feedine
lithograph 201 x 130 cm
by Devambez., Imprimerie, Paris

1931 Lait Gallia
lithograph 195 x 130 cm
by Devambez., Imprimerie, Paris

1931 Laver au "Soleil"
lithograph 162 x 118 cm
by Devambez., Imprimerie, Paris

1931 Margarine AXA
lithograph 161 x 122 cm
by Devambez., Imprimerie, Paris

1932 6me Bal e la Médecine Française
lithograph 86 x 59 cm
by Devambez., Imprimerie, Paris

1932 Chocolat Toblerone
lithograph 120 x 92 cm
by Devambez., Imprimerie, Paris

1932 Dubonnetlithograph 
by Devambez., Imprimerie, Paris

1932 FISSA Teint Tous Cuirs
lithograph 161 x 121 cm
by Devambez., Imprimerie, Paris

1932 La Fleur des Pois
lithograph 161 x 121 cm
by Devambez., Imprimerie, Paris

1933 Buvez du Vin et vivez joyeuxlithograph 
by Devambez., Imprimerie, Paris

1933 huile d'olive PUGET
lithograph 160 x 120 cm
by Devambez., Imprimerie, Paris

1933 La France
lithograph 162 x 122 cm
by Devambez., Imprimerie, Paris

1933 Le Petit Dauphinois
lithograph 121 x 161 cm
by Devambez., Imprimerie, Paris

1933 Pasquier Giraud
lithograph 160 x 120 cm
by Devambez., Imprimerie, Paris

1933 Persillithograph 
by Devambez., Imprimerie, Paris

1933 Rachel Berendt
lithograph 157 x 121 cm
by Devambez., Imprimerie, Paris

1934 Le Bal des Petits Lits Blancs
lithograph 162 x 121 cm
by Devambez., Imprimerie, Paris

1934 Vetements Gillet-Lafond
lithograph 162 x 121 cm
by Devambez., Imprimerie, Paris

1935 Jako
lithograph 161 x 122 cm
by Devambez., Imprimerie, Paris

1936 Le Vêtement Brummell
"Création des Editions Nouvelles Cappiello, Paris"
lithograph 120 x 81 cm
by Bedos & Cie., Paris

1936 Miroir du Monde
lithograph

1937 France
lithograph 100 x 62 cm
printed in France and published by the French Government

1937 Paris
lithograph 160 x 120 cm
printed in France and published by the French Government

1938 Mam'zelle Bécot
lithograph 157 x 120 cm
by Edimo

1938 Mossant
lithograph

1948 Le Fusil DARNE
lithograph 76 x 52 cm
by Devambez., Imprimerie, Paris

n.d. Bal de la Couture Parisienne
lithograph 80 x 52 cm
by Atelier d’Art Devambez, Paris

n.d. Campari
lithograph

n.d. E. & A. Mele & Ci.
lithograph

n.d. "El Abuelo"
lithograph

n.d. Folies Bergère "Chand d'Habits!"
lithograph

n.d. avec La Kabiline
lithograph

n.d. Montre Election
lithograph
by Imprimerie P. Vercasson & Cie., Paris

n.d. Bière du Fort-Carré
lithograph 71 x 53 cm

n.d. Champagne De Rochecré Epernay
lithograph 100 x 140 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

n.d. Théâtre du Vaudeville la Passerelle RÉJANE
lithograph 100 x 142 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

n.d. Pneu Russian
lithograph

n.d. Royat Guérit
lithograph

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