It has been 59 years (at 2023) since the U.S. Surgeon General’s first reports detailing the health hazards of smoking. The tobacco industry had great reliance on advertising - the posters shown here begin in 1889 and end in the 1970s. In January 1964, newspapers across America ran stories under headlines such as Cigarettes Health Hazard, Panel Says (Buffalo Evening News) and Cigarettes Health Hazard (Lowell Sun).
Sensing the need to counter growing concern raised about the risks of smoking, tobacco companies actually increased their reliance on advertising during the mid-20th century. The peddling of tobacco products during this period often involved deliberately masking the hazards of smoking - indeed, the advertising frequently claimed or implied that smoking was healthy.
In 1962 the first Royal College of Physicians report: "Smoking and Health", was published. It received massive publicity. The main recommendations were: restriction of tobacco advertising; increased taxation on cigarettes; more restrictions on the sales of cigarettes to children, and smoking in public places; and more information on the tar/nicotine content of cigarettes. For the first time in a decade, cigarette sales fell. The Tobacco Advisory Committee (subsequently Council, and now known as the Tobacco Manufacturers’ Association) - which represents the interests of the tobacco industry - agreed to implement a code of advertising practice for cigarettes which was intended to take some of the glamour out of cigarette advertisements.
This is part 8 of an 8-part series on alcohol and tobacco posters:
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| 1953 Gitanes cigarettes by Raymond Savignac (France) |
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| 1955 4 Gitanes Caporal by Jean Colin (France) |
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| 1957 Gauloises Disque Bleu by Jean Colin (France) |
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| 1955 Marocaine Filtre cigarettes by André Closset (France) |
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| 1955 Tobak - for den kroesne ryger by Hanson Apper (Denmark) |
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| c1955 Colonial Filtre by Marus Campbell (Switzerland) |
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| c1955c Disque Bleu by Pierre Fix-Masseau (France) |
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| c1956 bout filtre Disque Bleu Caporal by Pierre Fix-Masseau (France) |
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| 1957 Gitanes Caporal by Pierre Fix-Masseau (France) |
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| 1960 Gitanes et Disque Bleu by Pierre Fix-Masseau (France) |
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| c1960 Cigarettes Balto Mélange Américain by Pierre Félix Masseau (France) |
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| c1960 Cigarettes Balto Mélange Américain by Pierre Félix Masseau (France) |
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| c1965 Disque Bleu bout filtre by Pierre Fix-Masseau (France) |
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| c1955 Maryland Stella Filtra by Donald Brun (Switzerland) |
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| 1957 Gauloises Maryland by Donald Brun (Switzerland) |
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| 1964 Gauloises Maryland by Donald Brun (Switzerland) |
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| 1966 Gauloises Caporal by Donald Brun (USA) |
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| c1975 Ormond Filtre by Donald Brun (Switzerland)) |
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| 1959 Gauloises by Donald Brun (for Germany) |
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| c1965 Gauloises by Donald Brun (France) |
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| 1958 Lucky Strike cigarettes Fresh from the U.S. by unknown (UK) |
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| 1959 Bäumli Stumpen by Ferdinand Afflerbach (Switzwerland) |
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| 1960 Disque Bleu filtre by G. Nicolitch (France) |
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| 1960 Disque Bleu cigarettes by Pierre Fix-Masseau (France) |
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| 1960 Gauloise Disque Bleu by Jean Gueillet |
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| c1960 Balto goút americain original artwork by Raoul Eric Castel (France) |
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| c1960 Disque Bleu by Henri Favre |
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| c1960 Gitanes Bout Filtre by Jacques Auriac (France) |
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| 1965 Gitanes avec ou sans filtre by Jacques Auriac (France) |
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| c1960 Mary Long Filtre by Archie Dickens |
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| 1962 Mary Long cigarettes by Archie Dickens (Switzwerland) |
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| 1964 Mary Long cigarettes by Archie Dickens (Switzerland) |
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| c1960 Opal, Sandblatt Corona cigars by Edgar Kung (Switzerland) |
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| c1960 vrai léger, Arlette cigarettes by unknown (Switzerland) |
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| 1961 Maryland Arlette cigarettes by unknown (Switzerland) |
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| 1961 Gitanes Filtre by Lefor Openo (France) |
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| 1965 Gauloises, the cigarette of France by unknown |
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| 1965 Gauloises, the cigarette of France by unknown |
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| c1965 Gitanes cigarettes by Raoul Eric Castel (France) |
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| 1967 Lucky Strike Menthol cigarettes by unknown (USA) |
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| 1967 Lucky Strike Menthol cigarettes by unknown (USA) |
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| 1969 Discover Parliament cigarettes by unknown (USA) |
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| 1974 Gauloises cigarettes by unknown (Netherlands) |
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| 1975 Gitanes by Hervé Pinel (France) |
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