Friday, 28 February 2020

Vogue Magazine - part 6

Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty, culture, living, and runway. Vogue began as a weekly newspaper in 1892 in the United States, before becoming a monthly publication years later.
The British Vogue was the first international edition launched in 1916, while the Italian version Vogue Italia has been called the top fashion magazine in the world. As of today, there are 23 international editions.
In 1892, Arthur Baldwin Turnure, an American businessman, founded Vogue as a weekly newspaper in the United States. From its inception, the magazine targeted the new New York upper class. The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs included for its male readership.
 Condé Montrose Nast purchased Vogue in 1909 one year before Turnure's death, and gradually grew the publication. He changed it to a unisex magazine and started Vogue overseas in the 1910s. Under Nast, the magazine soon shifted its focus to women, and in turn the price was soon raised. The magazine’s number of publications and profit increased dramatically under Nast’s management. By 1911, the Vogue brand had garnered a reputation that it continues to maintain, targeting an elite audience and expanding into the coverage of weddings. According to Condé Nast Russia, after the First World War made deliveries in the Old World impossible, printing began in England. The decision to print in England proved to be successful causing Nast to release the first issue of French Vogue in 1920.


This is part 6 of a 12-part series on Vogue magazine.
For earlier magazines see parts 1 - 5 also.


1924 November 15
Vanity Number
Cover by Georges Lepape

1924 December 1
Christmas Gifts
Cover by Georges Lepape

1924 December 15
Holiday Number
Cover by Eduardo Garcia Benito

1925 January 1
Midsummer Travel Number
Cover by Georges Lepape

1925 January 15
Southern Fashions Number
Cover by George Wolfe Plank

1925 February 1
Spring Fabrics and Original Vogue Designs
Cover by Georges Lepape

1925 March 1
Spring Millinery Number
Cover by Georges Lepape

1925 April 15
Paris Fashions Number
Cover by George Wolfe Plank

1925 May 1
New York Fashions Number
Cover by Georges Lepape

1925 May 15
Smart Fashions at Moderate Cost
Cover by Andre E. Marty

1925 June 1
Summer Fashions Number
Cover by Georges Lepape

1925 June 15
Travel Features
Cover by George Wolfe Plank

1925 July 1
Hot Weather Fashions
Cover by Georges Lepape

1925 August 1
Interior Decorating
Cover by Pierre Brissaud

1925 August 15
Early Autumn Fashion & Fashions for Children
Cover by Andre E. Marty

1925 October 1
Early Paris Openings Number
Cover by William Bolin

1925 October 15
Paris Fashions Number
Cover by Georges Lepape

1925 November 1
New York Winter Fashions
Cover by Georges Lepape

1925 November 15
Vanity Number
Cover by Eduardo Garcia Benito

1925 December 1
Christmas Gifts Number
Cover by Pierre Brissaud

1925 December 15
Holiday Number
Cover by Eduardo Garcia Benito

1926 January 1
Midwinter Travel Number
Cover by Georges Lepape

1926 January 15
Southern Fashions Number
Cover by Andre E. Marty

1926 February 1
Spring Fabrics & Original Vogue Designs
Cover by Andre E. Marty

1926 March 15
Spring Shopping Number
Cover by Georges Lepape

1926 April 1
Early Paris Openings and Brides Number
Cover by Eduardo Garcia Benito

1926 April 15
Paris Fashions
Cover by George Wolfe Plank

1926 May 15
Smart Fashions at Moderate Cost
Cover by George Wolfe Plank

1926 June 1
Summer Fashions
Cover by William Bolin

1926 June 15
Summer Travel Features
Cover by Georges Lepape

1926 July 1
Hot Weather Fashions
Cover by Eduardo Garcia Benito

1926 July 15
New York in Summer
Cover by Eduardo Garcia Benito

1926 September 1
Autumn Fabrics and Original Vogue Designs
Cover by Eduardo Garcia Benito

1926 September 15
Autumn Fashions Forecast and Millinery Number
Cover by Georges Lepape

1926 October 1
Early Paris Openings
Cover by William Bolin

1926 October 15
Paris Fashions Number
Cover by Eduardo Garcia Benito

1926 November 1
New York Winter Fashions
Cover by William Bolin

1926 November 15
Vanity Number
Cover by Eduardo Garcia Benito

1926 December 1
Christmas Gifts Number
Cover by William Bolin

1927 January 1
Midwinter Travel Number
Cover by George Wolfe Plank

1927 January 15
Southern Fashions
Cover by Eduardo Garcia Benito

1927 February 15
A Forecast of Spring Fashions
Cover by George Wolfe Plank

1927 March 1
Spring Millinery Number
Cover by Harriet Meserole

1927 April 1
Early Paris Openings and Brides Number
Cover by Eduardo Garcia Benito

1927 April 15
Paris Fashions
Cover by William Bolin

1927 May 1
New York Fashions
Cover by Georges Lepape

1927 May 1
Illustration by Pierre Mourgue

Pierre Mourgue (1890-) was born in France. He was a regular contributor to the premiere French fashion magazine, La Gazette du Bon Ton. As such, the influential magazine was picked up by publishers, Condé Nast, who distributed it across American under the name, Gazette du Bon Genre.
Mourgue was based in Paris but made frequent trips to New York, as such, his illustrations were regularly on and inside the covers of Vogue magazine. His ink and gouache illustrations brought a Parisian flair to the American edition.
Mourgue’s style updated with art movements. A lot of his early work has a strong Art Deco influence, with his 1940s and 1950s work resembling the American advertising illustrations that we regularly associate with that era. His illustrations often get compared to Pierre Brissaud’s, for their use of exaggerated figures and their disposition for pretty girl.

Mourgue illustrated for fashion designers Nina Ricci, Christian Dior, and Marcel Rochas. Bringing their garments to life with his careful observation, and ability to infuse a sense of fun and coolness.


1927 May 15
Smart Fashions at Moderate Cost - London Season
Cover by Harriet Meserole

1927 June 1
Summer Fashions
Cover by Georges Lepape

1927 June 15
Summer Travel Number
Cover by Eduardo Garcia Benito

1927 June 15
Illustration by Pierre Mougue

1927 July 1
Hot Weather Fashions
Cover by Pierre Brissaud

1927 July 15
Summer Sports Number
Cover by Harriet Meserole

1927 August 1
New Ideas for Interior Decoration
Cover by Georges Lepape

1927 August 15
Early Autumn Fashions & Fashions for Children
  Cover by Georges Lepape