After studying graphic design at the University of Fine and Applied Arts in Berlin, spending time in Paris and undertaking practical work, Fritz Bühler (1909-1963) went straight into opening his own studio in 1933. From early on, he combined sensitive design work with a flair for effective advertising. These traits could also be seen in his poster and advertisement campaign for Reemtsma’s cigarette brand Stuyvesant in the 1950s and 60s. His Union Brikett (1943 and 1948) and Nivea (1948) posters, along with many other works, count among the classics of Swiss poster design.
This is part 2 of a 2-part post on the works of Fritz Bühler:
1949 Union
published by Schweizerische Brikett-Import-Gesellschaft, Zürich
colour lithograph 128 x 92 cm1949 het zwitserse boek
(the swiss book)
colour lithograph 100 x 70 cm1949 Frionor
colour lithograph 124.5 x 90.25 cmc1950 Tête-Noire - Schwarzkopf shampoo
colour lithograph 128 x 90 cmc1950 Hüttinger, Hemden Wäsche
(Hüttinger, shirts laundry)
colour lithograph 128 x 90 cmc1950 Feva, Henkel
colour lithograph 128 x 90 cm1950 Schwarzkopf, Ihr Shampoo
colour lithograph 127 x 90 cm1951 Switzerland's finest...CYMA
colour lithograph 128 x 90.5 cm1952 Wetterdienst Nr.162
Weather forecast (telephone) No 162
colour lithograph 128 x 90 cm1953 80 cts, Coire-Genève... tout de même pas cher! Loi sur le trafic postal, Oui!
...still cheap! Postal traffic act, Yes!)
colour lithograph 126 x 90 cmc1955 Frionor Fischfilets (Frionor fish fillets)
colour lithograph 127 x 90 cm1955c ...oui. mais Inca
(...yes, but Inca (coffee)
colour lithograph 128 x 90 cm1956 Fiera Svizzera, Basilea
(Swiss Fair, Basel)
colour lithograph 102 x 64 cm1958 Swiss Air to the Mediterranean
colour lithograph 102 x 64 cm1958 Rocca Mocca Cafe
colour lithograph 128 x 90 cm1958 Fish illustration
colour lithograph 118.9 x 84.1 cm1958 Cyma (Swiss watches)
colour lithograph 128 x 90 cm1958 Swissair to the Middle East
colour lithograph 102 x 64 cm1958 Swissair to Switzerland
colour lithograph 99.6 x 63.5 cm1958 Swissair to Europe
colour lithograph 102 x 64 cm
c1958 Remington Razors
colour lithograph 68 x 32 cm |
1959 Schweiz (Swiss Railway Travel)
colour lithograph 102 x 64 cmc1960 Peter Stuyvesant cigarettes
colour lithograph 190 x 90 cmc1960 Peter Stuyvesant cigarettes
colour lithograph 190 x 90 cmc1960 Ben intenso...Inca
(Inca is a grain-based instant coffee substitute)
colour lithograph 127 x 90.6 cm1960 100 Jahre Fritz Meyer AG
(100 years of Fritz Meyer AG)
colour lithograph 128 x 90 cm1961 Fiera Svizzera, Basilea
(Swiss Fair, Basel)
colour lithograph 102 x 65 cm1964 Schweiz (Für lhre Einkehr!)
(For your stop!)
colour lithograph 102 x 64 cm
