Tuesday 11 June 2013

Ludwig Hohlwein – part 1

Ludwig Hohlwein 
photo: Anton Sahm

Ludwig Hohlwein (1874 - 1949), born in Wiesbaden, Berchtesgaden in 1874 was a German poster artist. He was trained and practiced as an architect until 1906 when he switched to poster design.

Hohlwein was born in the Rhine-Main region of Germany, though he and his work are associated with Munich and Bavaria in southern Germany. There were two schools of ‘Gebrauchsgrafik’ (Advertising Art) in Germany at the time, North and South. Hohlwein's high tonal contrasts and a network of interlocking shapes made his work instantly recognisable.

Poster historian Alain Weill has commented that "Hohlwein was the most prolific and brilliant German posterist of the 20th century... Beginning with his first efforts, Hohlwein found his style with disconcerting facility. It would vary little for the next forty years. The drawing was perfect from the start, nothing seemed alien to him, and in any case, nothing posed a problem for him. His figures are full of touches of colour and a play of light and shade that brings them out of their background and gives them substance"

Hohlwein's most artistically important phase was before World War II in the years 1912-1925. A large variety of his best posters dates to this period. He developed his own distinct style with sharply defined forms, bright colours and a good portion of humour. By 1925, he had already designed 3000 different advertisements.

This is part 1 of a 5-part post on the works of Ludwig Hohlwein:

1905 Jugend 
magazine illustration

1907 Hermann Scherrer Sporting Tailor

1908 Confection Kehl

1908 Hermann Scherrer sportswear

1908 Lottery Exhibition

1908 Löwenbräu

1909 China Cotton Importers

1909 Ruder-Regatta

1909 Stuhr's Caviar

1909 Wilhelm Mozer

1910 Academy for Aviation

1910 Germany in Brüssels 
book cover

1910 Munich Zoo

1910 Parfumerie Tochtermann

1910 Richard Strauss Week, Munich

1912 Dog Exhibition, Frankfurt

1912 Munich Zoo

1912 Visit the Zoo

1913 Bavaria Floral Day Combatting Tuberculosis

1913 Gloves

1913 Intimes Theatre, Munich

1913 Pelikan Artists Paint

1913 The Poster

1914 Electricity Exhibition

1914 Kitty Starling German-American Eccentric-Dancer

1914 Kitty Starling the London Darling

1914c Kitty Starling

1914 Mercedes

1914 Red Cross

1915 postcard

1917 Otto Madlener

1918 Poster Exhibition, Munich

1918c People's Charity for German Prisoners of War

1919 "Lu" Boston Waltz 
music sheet

1919 Reichold and Lang Lithographic Art Institution

1920 Riquet Chocolates

1920 Riqúet Mammoth Cocoa

1920-23 Join Us - Steel Helmet Youth


1921 Soldier Remembrance Day

1921 Trieste Sample Fair

1921 Yama the Deity of Death

1921 Yama the Deity of Death 

1922 Art in Print

Carnival 1922

1924 A.D.A.C. General German Automobile Club

1925 Deutscher Runflug Air Competition

1925 Everything for Studio and Office

1925 Riquetta Chocolate

1925 Stocking House, Wiesbaden

1926 Askania - All Makes of Gas Stove

1926 Book Cover

1926 Casanova Cigarettes

1926 Foldable Cartons - Dezel and Naumann

1926 Frass Pipe Tobacco

1926 Gaba for Smokers

1926 Panther boots


  1. Superb Collection! Thanks for Sharing...

    Fine Artist

  2. Really like to see this collection! Thank you so much.

    Abstract painter


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