Monday, 16 October 2023

Italian Posters - part 10

A comprehensive look at Italian poster design, from vintage to modern posters (1895 - 1971) designed by numerous designers and artists. I have included individual biographies of the artists, where found.

This is part 10 of an 11 part series on Italian Poster Design:

Gino Boccasile (1901 Bari -1952) Early in his youth he lost his left eye by having it struck by a splash of quicklime while he was drinking from a fountain. Nonetheless, he showed a precocious aptitude for design and completed studies at the fine art school of his home town. In 1925, he moved to Milan. Despite some initial difficulties, he eventually gained a post at the Mauzan-Morzenti Agency. Over the next few years he produced posters, illustrated fashion magazines and gained fame for his sensuous renderings of the female form. A supporter of Benito Mussolini, Boccasile produced propaganda material for his government. acquitted, he remained an outcast. He could not find work for several years as his notoriety was feared by prospective employers.

By 1946, after changing his style, Boccasile was back at work. He set up his own agency in Milan where he created memorable posters for Paglieri cosmetics, Chlorodont toothpaste, Iperchina liquors and Zenith footwear.


c1930 Bantam Cappello
by Gino Boccasile

1932 Gevaert Roll-Film
by Gino Boccasile

1935 Cervo
by Gino Boccasile

1935 Crociere Estate 1935
by  Gino Boccasile

1940s (WWII) Fraticidio!
(Fratricide)
by Gino Boccasile



1940s (WWII) La Germania è Veramente Vostra Amica
(Germany is Truly Your Friend)
by Gino Boccasile

1940s (WWII) Non Prevarranno
(They will not prevail)
by Gino Boccasile

1940s (WWII) Onore Fedelta Coraggio
(Honour Loyalty Courage)
by Gino Boccasile

1940s (WWII) Per L'Onore per la Vita
(For honour for life)
by Gino Boccasile

c1943 (WWII) vostro amico?
(your friend?)
by Gino Boccasile

1948 Lotteria Italia
by Gino Boccasile

1949 Dischi Cetra, Torino
by Gino Boccasile

1950 Cava dei Tirreni
by Gino Boccasile

c1950 Al Sole d'Italia
La Frutta Migliore
Adani
by Gino Boccasile

1950s Cova
by Gino Boccasile

1950s Cova
by Gino Boccasile

1952 Pasta Combattenti Cremona
by Gino Boccasile

1952 Zapparoli
by Gino Boccasile

c1955 Sestrieres
by Gino Boccasile

Note: dates not found for the remainder of posters by Boccasile:


AOI LLoyd Triestino
by Gino Boccasile

Biscottini di Novara Pavesi
by Gino Boccasile

Caffé Moretto
by Gino Boccasile

Cova Mobili da Giardino
by Gino Boccasile

Gran Rifa de 50 Automoviles Ford
by Gino Boccasile

Haiti Coffee Corporation
by Gino Boccasile

la voce che incanta
Irradio
by Gino Boccasile

Ivlas
Cacao - Cioccolato
by Gino Boccasile

Lugano
by Gino Boccasile

Mimmi
by Gino Boccasile

Olio Radino
by Gino Boccasile

Pallacanestro
by Gino Boccasile

Pasta Combattenti Cremona
by Gino Boccasile

Primavera
by Gino Boccasile

Ramazzotti al Seltz
by Gino Boccasile

Valle d'Aoste
by Gino Boccasile

visitez la Valle d'Aoste
by Gino Boccasile


Gino Severini (1883 Cortona - 1966 Paris)  was an Italian painter and a leading member of the Futurist movement. For much of his life he divided his time between Paris and Rome. He was associated with neo-classicism and the “return to order” in the decade after the First World War. During his career he worked in a variety of media, including mosaic  and fresco. He showed his work at major exhibitions, including the Rome Quadrennial, and won art prizes from major institutions.




1935 Il Lavoro Fascista
by Gino Severini

1956 Severini
 exhibition poster
              

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1930 Brillantina Omnia
by unknown

1930 Vermouth Cora, Torino
by Krauss

1930 Mostra Nazionale della Moda
by unknown

1930s Emo-anti-toxima
by G. Martelli

1931-39 Tacchi di Gomma Purelli
by Giorgio Dabovich

1936 XIV Gran Premio d'Italia
by F. Mauro

c1940 Chianti Campari Certaldo (Firenze)
by unknown

1942 Sottoscrivette!
by unknown

1943 Bellino Vermouth
by Eugène Patkévitch

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