A comprehensive look at Italian poster design, from vintage to modern posters (1895 - 1971) designed by numerous designers and artists. I have included individual biographies of the artists, where found.
This is part 10 of an 11 part series on Italian Poster Design:
Gino Boccasile (1901 Bari -1952) Early in his youth he lost his left eye by having it struck by a splash of quicklime while he was drinking from a fountain. Nonetheless, he showed a precocious aptitude for design and completed studies at the fine art school of his home town. In 1925, he moved to Milan. Despite some initial difficulties, he eventually gained a post at the Mauzan-Morzenti Agency. Over the next few years he produced posters, illustrated fashion magazines and gained fame for his sensuous renderings of the female form. A supporter of Benito Mussolini, Boccasile produced propaganda material for his government. acquitted, he remained an outcast. He could not find work for several years as his notoriety was feared by prospective employers.
By 1946, after changing his style, Boccasile was back at work. He set up his own agency in Milan where he created memorable posters for Paglieri cosmetics, Chlorodont toothpaste, Iperchina liquors and Zenith footwear.
c1930 Bantam Cappello by Gino Boccasile |
1932 Gevaert Roll-Film by Gino Boccasile |
1935 Cervo by Gino Boccasile |
1935 Crociere Estate 1935 by Gino Boccasile |
1940s (WWII) Fraticidio! (Fratricide) by Gino Boccasile |
1940s (WWII) La Germania è Veramente Vostra Amica (Germany is Truly Your Friend) by Gino Boccasile |
1940s (WWII) Non Prevarranno (They will not prevail) by Gino Boccasile |
1940s (WWII) Onore Fedelta Coraggio (Honour Loyalty Courage) by Gino Boccasile |
1940s (WWII) Per L'Onore per la Vita (For honour for life) by Gino Boccasile |
c1943 (WWII) vostro amico? (your friend?) by Gino Boccasile |
1948 Lotteria Italia by Gino Boccasile |
1949 Dischi Cetra, Torino by Gino Boccasile |
1950 Cava dei Tirreni by Gino Boccasile |
c1950 Al Sole d'Italia La Frutta Migliore Adani by Gino Boccasile |
1950s Cova by Gino Boccasile |
1950s Cova by Gino Boccasile |
1952 Pasta Combattenti Cremona by Gino Boccasile |
1952 Zapparoli by Gino Boccasile |
c1955 Sestrieres by Gino Boccasile |
Note: dates not found for the remainder of posters by Boccasile:
AOI LLoyd Triestino by Gino Boccasile |
Biscottini di Novara Pavesi by Gino Boccasile |
Caffé Moretto by Gino Boccasile |
Cova Mobili da Giardino by Gino Boccasile |
Gran Rifa de 50 Automoviles Ford by Gino Boccasile |
Haiti Coffee Corporation by Gino Boccasile |
la voce che incanta Irradio by Gino Boccasile |
Ivlas Cacao - Cioccolato by Gino Boccasile |
Lugano by Gino Boccasile |
Mimmi by Gino Boccasile |
Olio Radino by Gino Boccasile |
Pallacanestro by Gino Boccasile |
Pasta Combattenti Cremona by Gino Boccasile |
Primavera by Gino Boccasile |
Ramazzotti al Seltz by Gino Boccasile |
Valle d'Aoste by Gino Boccasile |
visitez la Valle d'Aoste by Gino Boccasile |
Gino Severini (1883 Cortona - 1966 Paris) was an Italian painter and a leading member of the Futurist movement. For much of his life he divided his time between Paris and Rome. He was associated with neo-classicism and the “return to order” in the decade after the First World War. During his career he worked in a variety of media, including mosaic and fresco. He showed his work at major exhibitions, including the Rome Quadrennial, and won art prizes from major institutions.
1935 Il Lavoro Fascista by Gino Severini |
1956 Severini exhibition poster |
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1930 Brillantina Omnia by unknown |
1930 Vermouth Cora, Torino by Krauss |
1930 Mostra Nazionale della Moda by unknown |
1930s Emo-anti-toxima by G. Martelli |
1931-39 Tacchi di Gomma Purelli by Giorgio Dabovich |
1936 XIV Gran Premio d'Italia by F. Mauro |
c1940 Chianti Campari Certaldo (Firenze) by unknown |
1942 Sottoscrivette! by unknown |
1943 Bellino Vermouth by Eugène Patkévitch |
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