Wednesday 11 October 2023

Italian Posters - part 8

A comprehensive look at Italian poster design, from vintage to modern posters (1895 - 1971) designed by numerous designers and artists. I have included individual biographies of the artists, where found.

This is part 8 of an 11 part series on Italian Poster Design: 


Filippo Romoli (1901 Savona -1969) was one of the most important Italian poster designers of the 20th century, and is universally recognised as one of the country’s masters of commercial art. He created travel posters for Genoa’s Società Industrie Grafiche Barabino & Graeve, tending first towards Art Deco style and later embracing the expressivity of Futurism and Novecento Italiano.


1927 Calzaturificio Ocrea
by Filippo Romoli

1929 A Rapallo
by Filippo Romoli 

1930s Varallo (Valsesia)
 by Filippo Romoli

1933 Acqui Concorso Internazionale di Eleganza per Automobili
by Filippo Romoli

1934 Süd-Amerika Express
by Filippo Romoli

1938 Italia, Abbazia
by Filippo Romoli

1938 Brolio Chianti
by Filippo Romoli

1947 Valsesia... Villeggiaturia ideal!
by Filippo Romoli

1947 Vos Vacances en Italie - Trentino, Dolomites
 by Filippo Romoli

1949 Cattolica, Riviera Adriatic - Italy
by Filippo Romoli

1949 Fly by CIT
by Filippo Romoli

c1950 Siracusa
by Filippo Romoli

c1950 Vallé d'Aoste
by Filippo Romoli


1954 L'Estate in Valle d'Aosta
by Filippo Romoli

1957 Agrigento 
by Filippo Romoli

1958 Valsesia, Varallo 
by Filippo Romoli 

c1960 la verde Irpina 
 by Filippo Romoli

n.d. Alassio
by Filippo Romoli

n.d. Finale Ligure Carnevale
by Filippo Romoli

n.d. Laigueglia 
by Filippo Romoli 

n.d. Salerno 
by Filippo Romoli 

Varazze, La Spiaggia Preferita
by Filippo Romoli


Gino Mingozzi was a Bolognese graphic artist of great importance, who in addition to creating anumber of highly original posters, founded the ATLA advertising agency, a firm that produced a remarkable number of posters during the 1920 and '30s." The most famous name in hats in Italy has always been Borsalino. Its largest competitor was a company called Barbisio, located in near Sagliano Mica, a small village about 20 minutes north of Biella, where the finest woollen mills produce the most luxurious woven cloth in the world. Barbisio fell on hard times during the 1980s, and by decade's end had to liquidate its equipment and close its factory. Mingozzi was a Bolognese graphic artist of great importance, who in addition to creating a number of highly original posters, founded the ATLA advertising agency, a firm that produced a remarkable number of posters during the 1920 and '30s." The most famous name in hats in Italy has always been Borsalino. Barbisio fell on hard times during the 1980s, and be the decade’s end had to liquidate its equipment and close the factory.

1927 Ebano Crema per Calzarure
by Giovanni Mingozzi

1927 Ebano Crema per Calzarure
by Giovanni Mingozzi

1927 Ebano Crema per Calzarure
by Giovanni Mingozzi

1927 Ebano Lucidissimo per Calzature di Lusso
by Giovanni Mingozzi

1928 Ebano Lucidissimo per Calzature di Lusso
by Giovanni Mingozzi

1929 XIV Centenario Benedettino Montecassino
by Giovanni Mingozzi

c1937 Barbisio
by Giovanni Mingozzi

1938 Barbisio
by Giovanni Mingozzi

c1938 Ferrania Roll Film
by Giovanni Mingozzi

1946 Barbisio
by Giovanni Mingozzi

1948 Barbisio
by Giovanni Mingozzi

1950 Campari Soda
by Giovanni Mingozzi

1950 Campari Soda
by Giovanni Mingozzi

1954 Barbisio
by Giovanni Mingozzi

1954 Barbisio
by Giovanni Mingozzi

n.d. Perfezione, Barbisio
by Giovanni Mingozzi

n.d. Barbisio
by Giovanni Mingozzi

n.d. Barbisio
by Giovanni Mingozzi

n.d. verelyte Barbisio
by Giovanni Mingozzi

n.d. verelyte Barbisio
by Giovanni Mingozzi


Giuseppe Riccobaldi (1887 Florence -1976 Genoa) created in 1928 what is universally considered his masterpiece: a famous poster with two elegant sedans in the night, climbing over a great ramp held up by Fiat logos. Riccobaldi – who also worked as set designer and book illustrator – had a long career in commercial art. Starting in the 1920s, he was the talent behind many successful images advertising touristic sites and the products of major companies, including Pirelli, Magneti Marelli, Ansaldo, Martini and Cinzano. His Futurism-infused work also won over a number of shipping companies: Lloyd Triestino,  Sidarma, Cosulich, Lloyd Sabaudo, San Marco, and Navigazione Generale Italiana entrusted him with various campaigns.


1928 Fiat Rampa
by Giuseppe Riccobaldi

1928 Lloyd Sabaudo, Genova
The Famous Counts
by Giuseppe Riccobaldi

1930 Gionata Prodotto del Italiano
by Giuseppe Riccobaldi

1930 Lloyd Triestino, Europa-Egitto
by Giuseppe Riccobaldi



1930s San Marco Line, Venice
by Giuseppe Riccobaldi

1931 11e. Meeting International des Canots Automobiles
Gardone Riviera (Italie)
by Giuseppe Riccobaldi

Note: Posters by Giuseppe Riccobaldi continues in part 9 of this series.


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