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Ludwig Hohlwein
photo: Anton Sahm |
Ludwig Hohlwein (1874 - 1949), born in Wiesbaden, Berchtesgaden in
1874 was a German poster artist. He was trained and practiced as an architect
until 1906 when he switched to poster design.
Hohlwein was born in the Rhine-Main region of Germany, though he and his work
are associated with Munich and Bavaria in southern Germany. There were two
schools of ‘Gebrauchsgrafik’ (Advertising Art) in Germany at the time, North
and South. Hohlwein's high tonal contrasts and a network of interlocking shapes
made his work instantly recognisable.
Poster historian Alain Weill has commented that "Hohlwein was the most
prolific and brilliant German posterist of the 20th century... Beginning with
his first efforts, Hohlwein found his style with disconcerting facility. It
would vary little for the next forty years. The drawing was perfect from the
start, nothing seemed alien to him, and in any case, nothing posed a problem
for him. His figures are full of touches of colour and a play of light and
shade that brings them out of their background and gives them substance"
Hohlwein's most artistically important phase was before World War II in the
years 1912-1925. A large variety of his best posters dates to this period. He
developed his own distinct style with sharply defined forms, bright colours and
a good portion of humour. By 1925, he had already designed 3000 different
advertisements.
This is part 1 of a 5-part post on the works of Ludwig Hohlwein:
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1905 Jugend
magazine illustration |
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| 1907 Hermann Scherrer Sporting Tailor |
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| 1908 Confection Kehl |
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| 1908 Hermann Scherrer sportswear |
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| 1908 Lottery Exhibition |
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| 1908 Löwenbräu |
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| 1909 China Cotton Importers |
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| 1909 Ruder-Regatta |
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| 1909 Stuhr's Caviar |
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| 1909 Wilhelm Mozer |
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| 1910 Academy for Aviation |
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1910 Germany in Brüssels
book cover |
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| 1910 Munich Zoo |
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| 1910 Parfumerie Tochtermann |
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| 1910 Richard Strauss Week, Munich |
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| 1912 Dog Exhibition, Frankfurt |
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| 1912 Munich Zoo |
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| 1912 Visit the Zoo |
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| 1913 Bavaria Floral Day Combatting Tuberculosis |
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| 1913 Gloves |
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| 1913 Intimes Theatre, Munich |
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| 1913 Pelikan Artists Paint |
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| 1913 The Poster |
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| 1914 Electricity Exhibition |
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| 1914 Kitty Starling German-American Eccentric-Dancer |
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| 1914 Kitty Starling the London Darling |
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| 1914c Kitty Starling |
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| 1914 Mercedes |
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| 1914 Red Cross |
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| 1915 postcard |
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| 1917 Otto Madlener |
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| 1918 Poster Exhibition, Munich |
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| 1918c People's Charity for German Prisoners of War |
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1919 "Lu" Boston Waltz
music sheet |
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| 1919 Reichold and Lang Lithographic Art Institution |
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| 1920 Riquet Chocolates |
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| 1920 Riqúet Mammoth Cocoa |
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| 1920-23 Join Us - Steel Helmet Youth |
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| 1920 |
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| 1921 Soldier Remembrance Day |
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| 1921 Trieste Sample Fair |
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| 1921 Yama the Deity of Death |
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| 1921 Yama the Deity of Death |
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| 1922 Art in Print |
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| Carnival 1922 |
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| 1924 A.D.A.C. General German Automobile Club |
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| 1925 Deutscher Runflug Air Competition |
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| 1925 Everything for Studio and Office |
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| 1925 Riquetta Chocolate |
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| 1925 Stocking House, Wiesbaden |
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| 1926 Askania - All Makes of Gas Stove |
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| 1926 Book Cover |
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| 1926 Casanova Cigarettes |
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| 1926 Foldable Cartons - Dezel and Naumann |
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| 1926 Frass Pipe Tobacco |
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| 1926 Gaba for Smokers |
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| 1926 Panther boots |
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