Trade Cards - part 3

H. O'Neill & Co., New York  ( die-cut )

Victorian trade cards became an early form of collectible advertising, particularly in the United States. Popularised after the Civil war by businesses, they offer a colourful and diverse look at popular culture and society in the late 1800s.

The advent of lithography in the 1870s made it possible to mass-produce them in colour, leading to a golden age from 1876 to the early 1900s, when halftone printed newspaper and magazine advertisements became more economical.

Trade cards typically had a picture on one side and an advertisement on the other.

This is part 3 of a 6-part series on Trade Cards. For other examples see part 1 and 2 also.

Edward Kakas & Sons, Boston, MA 1877

Emerson's Bromo-Seltzer ( die-cut and folded ) front

Emerson's Bromo-Seltzer ( die-cut and folded ) open

Emerson's Bromo-Seltzer ( die-cut and folded ) inside

Enameline Modern Stove Polish ( die-cut ) front

Enameline Modern Stove Polish ( die-cut ) back

Estey Organ Co., Brattleboro, VT ( die-cut )

Expectorant of Dr. D. Jayne

Eyre & Spottiswoode printers ( folded card - outside )

Eyre & Spottiswoode printers ( folded card - inside ) 

N.K. Fairbank & Co., Chicago, IL ( Fairbank's Cottolene )

Foster's Men's Gloves

Frank C. Goodale, Lowell ( Druggist )

Frank Miller's Crown Dressing ( die-cut )

Frear's Troy Bazaar

Fritz Thies, Denver, Co ( Liquors Cigars )

Fred G. Kingsman & Co., Augusta, ME ( "Fuller" Drug Store )

G. V. S. Quackenbush & Co.

G. V. S. Quackenbush & Co.

Geo. DuBois and Co., Utica, NY ( die-cut )

Geo. G. Burbank, Worcester

Geo. H. Couch, Bridgeport, Connecticut ( Fine Shoes )

Geo. Watson & Co., Newark, NJ ( Clothiers )

Gillies Teas

Gordon & Dilworth Manufacturers, New York

Grant Clothiers 1887

Grosh's Pharmacy, West Philadelphia, PA ( die-cut )

H, O. Ryerson & Co. soaps ( die-cut )

H. H. Maupin, Woodlawn, Missouri ( Dr. D. Jayne's Expectorant )

H.J. Tenney & Co. ( die-cut )

Haines & Co. Pianos, Rochester, NY ( die-cut )

Halls, Philadelphia, PA ( Dry Goods )

Harris Bros. Tobacco & Cigars, San Francisco

Hecker-Jones-Jewell Milling Company, New York ( Jones Superlative Flour ) die-cut - front

Hecker-Jones-Jewell Milling Company, New York ( Jones Superlative Flour ) die-cut - back

Hill Brothers, New York 1885

Hoffman & Maurer's ( Notions, Fancy Goods and Picture Frames )

Hood's Pills ( die-cut )

Hood's Sarsaparilla

Hood's Sarsaparilla ( die-cut )

Hood's Sarsaparilla ( die-cut )

Horsford's Acid Phosphate

Household Sewing Machine Co.

Howe Scales

Hoyt's German Cologne ( die-cut )

The image on the card below seems to feature James Madison, the fourth President of the United States (1809-1817). See the contemporary engraving below the trade card:

Irvin's Shoe Store, Newark, NJ

J. & P. Coates Cotton

J. & P. Coates Cotton

J. & P. Coates Cotton

J. & P. Coates Cotton

J. & P. Coates Cotton

J. & P. Coates Cotton

J. & P. Coates Cotton

J. Estey & Co. Organs. Brattleboro, Vermont

J. H. Dudley & Co.

J. J. Estes' Holiday Goods

J. P. Jones, Baltimore ( die-cut )

J. R.Hall, Newport, VT ( die-cut )

J. Rothschild, New York ( die-cut ) front

J. Rothschild, New York ( die-cut ) back

J. S. Thomson & Co. Printers, Chicago

J. W. Chamberlain, Salem, MA

J. W. Le Maistre, Philadelphia, PA

J.J. Lamberts, New York ( die-cut )

Jennie Stamley ( die-cut )

John D. Cutter & Co.